Lori Cox Han is Professor of Political Science at Chapman University and the author of Governing from Center Stage: White House Communication Strategies during the Television Age of Politics. Diane J. Heith is Associate Professor of Government and Politics at St. John's University and the author of Polling to Govern: Public Opinion and Presidential Leadership.

• Preface 1. Introduction: The President and the Public RevisitedDoris A. Graber PART ITHE CHALLENGE OF PERCEPTION 2. Celebrity in Chief: The President As a Pop Culture IconMichael A. Genovese 3. Party Labels in Presidential Acceptance Addresses: 1948–2000Sharon E. Jarvis and Emily Balanoff Jones 4. What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-’Round-the-Flag Phenomenon:1979–1998Matthew A. Baum and Tim Groeling PART IITHE CHALLENGE OF POLICY MANAGEMENT 5. The White House Public Opinion Apparatus Meets the Anti-Polling PresidentDiane J. Heith 6. Presidential Leverage and the Presidential Agenda: 1967–1996Daniel E. Ponder 7. Second-Term Presidents: Free Birds or Lame Ducks?William Cunion PART IIITHE CHALLENGE OF PRESENTATION 8. Presidential Ideology and the Public Mood: 1956–1994Jeffrey E. Cohen and John A. Hamman 9. The Rose Garden Strategy Revisited: How Presidents Use Public ActivitiesLori Cox Han 10. Doing Diversity across the Partisan Divide: George H.W. Bush, Bill Clinton, and the American National IdentityMary E. Stuckey 11. A President Transformed: Bush’s Pre- and Post-September 11 Rhetoric and ImageJeremy D. Mayer and Mark J. Rozell PART IVTHE CHALLENGE AFTER THE WHITE HOUSE 12. Life after the White House: The Public Post-Presidency and the Development of Presidential LegaciesLori Cox Han and Matthew J. Krov 13. Not Going Public: George W. Bush and the Presidential Records ActNancy KassopContributorsIndex

Lori Cox Han is Professor of Political Science at Chapman University and the author of Governing from Center Stage: White House Communication Strategies during the Television Age of Politics. Diane J. Heith is Associate Professor of Government and Politics at St. John's University and the author of Polling to Govern: Public Opinion and Presidential Leadership.

• Preface 1. Introduction: The President and the Public RevisitedDoris A. Graber PART ITHE CHALLENGE OF PERCEPTION 2. Celebrity in Chief: The President As a Pop Culture IconMichael A. Genovese 3. Party Labels in Presidential Acceptance Addresses: 1948–2000Sharon E. Jarvis and Emily Balanoff Jones 4. What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-’Round-the-Flag Phenomenon:1979–1998Matthew A. Baum and Tim Groeling PART IITHE CHALLENGE OF POLICY MANAGEMENT 5. The White House Public Opinion Apparatus Meets the Anti-Polling PresidentDiane J. Heith 6. Presidential Leverage and the Presidential Agenda: 1967–1996Daniel E. Ponder 7. Second-Term Presidents: Free Birds or Lame Ducks?William Cunion PART IIITHE CHALLENGE OF PRESENTATION 8. Presidential Ideology and the Public Mood: 1956–1994Jeffrey E. Cohen and John A. Hamman 9. The Rose Garden Strategy Revisited: How Presidents Use Public ActivitiesLori Cox Han 10. Doing Diversity across the Partisan Divide: George H.W. Bush, Bill Clinton, and the American National IdentityMary E. Stuckey 11. A President Transformed: Bush’s Pre- and Post-September 11 Rhetoric and ImageJeremy D. Mayer and Mark J. Rozell PART IVTHE CHALLENGE AFTER THE WHITE HOUSE 12. Life after the White House: The Public Post-Presidency and the Development of Presidential LegaciesLori Cox Han and Matthew J. Krov 13. Not Going Public: George W. Bush and the Presidential Records ActNancy KassopContributorsIndex

Lori Cox Han is Professor of Political Science at Chapman University and the author of Governing from Center Stage: White House Communication Strategies during the Television Age of Politics. Diane J. Heith is Associate Professor of Government and Politics at St. John's University and the author of Polling to Govern: Public Opinion and Presidential Leadership.

• Preface 1. Introduction: The President and the Public RevisitedDoris A. Graber PART ITHE CHALLENGE OF PERCEPTION 2. Celebrity in Chief: The President As a Pop Culture IconMichael A. Genovese 3. Party Labels in Presidential Acceptance Addresses: 1948–2000Sharon E. Jarvis and Emily Balanoff Jones 4. What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-’Round-the-Flag Phenomenon:1979–1998Matthew A. Baum and Tim Groeling PART IITHE CHALLENGE OF POLICY MANAGEMENT 5. The White House Public Opinion Apparatus Meets the Anti-Polling PresidentDiane J. Heith 6. Presidential Leverage and the Presidential Agenda: 1967–1996Daniel E. Ponder 7. Second-Term Presidents: Free Birds or Lame Ducks?William Cunion PART IIITHE CHALLENGE OF PRESENTATION 8. Presidential Ideology and the Public Mood: 1956–1994Jeffrey E. Cohen and John A. Hamman 9. The Rose Garden Strategy Revisited: How Presidents Use Public ActivitiesLori Cox Han 10. Doing Diversity across the Partisan Divide: George H.W. Bush, Bill Clinton, and the American National IdentityMary E. Stuckey 11. A President Transformed: Bush’s Pre- and Post-September 11 Rhetoric and ImageJeremy D. Mayer and Mark J. Rozell PART IVTHE CHALLENGE AFTER THE WHITE HOUSE 12. Life after the White House: The Public Post-Presidency and the Development of Presidential LegaciesLori Cox Han and Matthew J. Krov 13. Not Going Public: George W. Bush and the Presidential Records ActNancy KassopContributorsIndex