With the elevation of female candidates such as Hillary Clinton, Michelle Bachman, and Sarah Palin in recent presidential elections, the field has been primed for a definitive and systematic study of the possibility of electing the first woman as President of the United States. In In It to Win: Electing Madam President, Lori Cox Han provides that study as she links social science research and recent political developments in analyses that cover the scope of the electoral process, from the cash-driven early days of the "invisible primary" to the culmination of the general election. Thanks to the excellent work in In It to Win, those in the conversation about when we might elect our first female president finally have something definitive to work from.