Impact of Patriarchy and Gender Stereotypes on Working Women

Bhabani Shankar Nayak is Professor of Business Management, Guildhall School of Business and Law, London Metropolitan University, UK. His research interests consist of four closely interrelated and mutually guiding programs i.e., i) political economy, business management, sustainable development, gender, and environment in South Asia; ii) market, microfinance, religion, ethics, and social business; iii) faith, freedom, globalization, and governance; and iv) Hindu religion and capitalism.Naznin Tabassum is a Senior Lecturer in Strategy and Leadership and MSc Management Program Leader at the University of Derby, UK. Her main research interests involve women in management/leadership, gender stereotyping, glass ceiling, CSR, corporate governance, resilience, and Feminism. Her present research is in gender and leadership from an international perspective.

• Explores the meaning, perceptions.- Comprehensive analysis of the types of stereotypes.- conceptual model of impact of gender stereotyping.- mindsets across different generations.- despite the increased number of women in workforce.