Dorota Leczykiewicz is Associate Professor of Law at the University of Oxford and a Fellow of St Peter's College.Stephen Weatherill is the Jacques Delors Professor of European Law at the University of Oxford and a Fellow of Somerville College.

• 1. The Images of the Consumer in EU Law DOROTA LECZYKIEWICZ AND STEPHEN WEATHERILL2. The Consumer: Marketised, Fragmentised, Constitutionalised HANS-W MICKLITZ3. The Images of the ‘Consumer’ in EU Competition Law ALBERTINA ALBORS-LLORENS AND ALISON JONES4. Seeking the EU ‘Consumer’ in Services of General Economic Interest ANGUS JOHNSTON5. Vulnerable Consumers in EU Law NORBERT REICH6. Changing Policy Paradigms of EU Consumer Credit and Debt Regulation IAIN RAMSAY7. The Importance of Law and Harmonisation for the EU’s Confident Consumer CHRISTIAN TWIGG-FLESNER8. Empowerment is not the only Fruit STEPHEN WEATHERILL9. Targeted Consumer Protection STEFAN GRUNDMANN10. The Consumer as Regulator CHRISTOPHER HODGES11. Regulatory Cost, the Consumer, and the EU Constitutional Framework DOROTA LECZYKIEWICZ12. Ethical Consumption and the Internal Market LUCINDA MILLER13. Conformity of Goods, the Network Society, and the Ethical Consumer HUGH COLLINS14. The Consumer, the Citizen, and the Human Being GARETH DAVIES 15. The Image of the Consumer in EU Trade Mark Law GRAEME B DINWOODIE AND DEV S GANGJEE16. The Consumer in European Regulatory Private Law VANESSA MAK17. The Court of Justice’s ‘Paradigm Consumer’ in EU Free Movement Law SYBE A DE VRIES18. Europe’s (Lack of) Vision on Consumer Protection: A Case of Rhetoric Hiding Substance? GERAINT HOWELLS19. A Short History of Consumer Policy in the EU SIDNEY FREEDMAN

By gathering leading experts and prominent scholars under a common roof, Professors Dorota Leczykiewicz and Stephen Weatherill have contributed significantly to the everlasting discussion about the “image of the consumer in EU Law” ... The valuable conclusions of the authors who have contributed to this publication should be taken seriously and used by EU policy-makers as a valuable source for the improvement of EU consumer protection policy. This publication goes beyond a mere contribution to the scholarly writings on EU law or consumer protection law.