If You've Seen One, You've Seen the Mall

The Dutch scholar Rob Kroes argues that American culture is "modular,"continually fragmenting, disassembling, and reassembling itself--and inthe process creating something new. In a series of topical essays thatshow why he is one of Europe's leading authorities on American culture,Kroes probes trends in American advertising, the image of the Vietnamwar in American films, the implications of American vernacular culture as represented in rap music, and other topics.