‘Marius Ostrowski’s account of ideology studies is a tour de force, incorporating approaches from the social sciences, history and psychology. His highly intelligent and knowledgeable book is both an indispensable introduction to the centrality of ideology in politics and an exciting stimulus to further research.’Michael Freeden, University of Oxford‘This book is deeply impressive: it is well written, the argument flows extremely well, and a wide range of complex and difficult theories are treated with a light touch and communicated very clearly.’Mathew Humphrey, University of Nottingham