'Thompson's work is a tour de force full of provocative ideas, sharp analysis, and constructive social theorizing.' American Journal of Sociology 'It is impossible in a few sentences to do justice to the enormous theoretical richness and sustained power of argument of Thompson's analysis. This is a path-breaking work which will undoubtedly become one of the fundamental texts in the theory of ideology... It is difficult to imagine that this book will not enjoy the success which it so richly deserves.' William Outhwaite, University of Sussex'Thompson's book is set to become a definitive text on ideology and mass communication for the 1990s.' Political Studies'There is so much to admire in Thompson's book.' The Times Literary Supplement'An excellent example of the genre. Wide-ranging and clearly written, critical yet rarely contentious, it is primarily a textbook which moves beyond the material it expounds by situating it within the parameters of a wider enquiry ... a measured and competent performance.' The Times Higher Education Supplement