Guy Elcheroth is Senior Lecturer in Social Psychology at the University of Lausanne, Switzerland. He is currently Principal Investigator of the Pluralistic Memories Project, a cross-national research for development consortium, and Co-director of the Lausanne Life Course and Inequality Research Centre. Stephen Reicher is Wardlaw Professor of Psychology at the University of St. Andrews, UK. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh and a Fellow of the Academy of Social Sciences.

• Part I - Critique.- 1. Hateful groups and weak powers?.- 2. Evil leaders and obedient masses?.-3. Part II - Model.- 4.Identity: the group as a collective performance.- 5.Violence: the transformation of identity by collective shocks.- 6. Power: the role of leadership in critical junctures.- 7. Part III – Case Studies.- 8. Riots, religion and the mobilisation of communal hatred in India.- 9. Ethnic violence in the former Yugoslavia: from myth to reality.- 10. When ‘rallying the nation’ fires back.- Conclusion

“The book is interesting and uses diverse examples from around the world. … I would recommend this book for scholars who are interested in the topics of identity, violence, and power and/or who are interested in how historical case studies can be used in a scientific way to help us understand relationships between thoughts and behaviors.” (Helen C. Harton, PsycCRITIQUES, Vol. 62 (32), August, 2017)