K-pop’s global success didn’t happen overnight—it evolved through decades of transformation and innovation. In The Identity and Emergence of K-pop, Jimmyn Parc traces the historical development of K-pop and examines how it compares to music scenes and industries around the world. By analyzing cultural hybridity, digital connectivity, and fan engagement, the book reveals the unique factors that have shaped K-pop’s identity and positioned it at the center of global music. This is not just a story of music but a deeper exploration of how K-pop rewrote the rules of the global music industry.