"Exciting and important, Ideal Subjects has been needed for a decade, if not longer. Olga Goriunova approaches the theory of the subject in the context of modernity and technology, answering a series of questions that has been both central to yet obfuscated by recent scholarship." - Justin Joque, University of Michigan"Olga Goriunova moves deftly between sociocultural analysis and theoretical inquiry to reveal how AI does not simply extract data from human experiences but produces 'ideal subjects' – abstractions of ideals, desires, and data patterns that change subject-making. This book is compelling reading for anyone seeking to understand how we become ourselves (and something other than ourselves) in the age of algorithmic prediction." - M. Beatrice Fazi, University of Sussex"What is a 'digital person,' and why should we care? Goriunova's answers prove as complex as they are fascinating." – Los Angeles Times