ICT and New Media Bridging Technology and Communication

Ashutosh Sharma is working as Assistant Professor and is actively involved in agricultural work at Rani Lakshmi Bai Central Agricultural University, Jhansi, India. He did B.Sc. (Ag.) and M.Sc. (Ag.) in agricultural extension from Indira Gandhi Krishi Vishwavidyalaya, Raipur, Chhattisgarh, India and Ph.D. from Jawahar Lal Nehru Krishi Vishwavidyalaya, Jabalpur, Madhya Pradesh, India. He has published more than 15 research papers in national and International journals. He is also credited with three books and nine book chapters in his curriculum. He has also received various scientific honors in the field of agricultural extension including Young Scientist, scientist associate award, best young teacher award best agricultural extension worker award, etc.Deepak Shrivastava, Assistant Professor at BTC CARS, Bilaspur under IGKV Raipur, India specializes in Agricultural Extension with over 20 years of research and teaching experience. He holds a B.Sc. and M.Sc. from JNKVV, Jabalpur, Madhya Pradesh, India and a Ph.D. from Guru Ghasidas Central University, Bilaspur, Chhattisgarh, India. Dr. Shrivastava has contributed significantly to agricultural research with 10 published research papers, attended 20 conferences, and authored 10 Hindi articles. He has actively participated in 10 training programs and organized 20 training sessions, reflecting his dedication to capacity building. His extensive work includes KVK activities, farm research, and 15 radio talks aimed at disseminating agricultural knowledge. Dr. Shrivastava’s expertise bridges academic research and practical applications, making valuable contributions to agricultural development.

• PrefaceAbout the AuthorsUnit I: Information Communication TechnologyRole and Components of ICT in Community EducationIT Enabled Services (ITES)Government Policy on ICT and Emerging ResearchUnit II: Perspective of New MediaTransition of Traditional Media Transition to New MediaKnowledge Management and ArchivingUnit III: Multimedia - Concept and EvolutionDigital Audio and VideographyUnit IV: Web and Blog DesigningHTML Document StructureCascading Style Sheets (CSS)References

“The chapters of this volume cover important themes such as the role of ICT in agricultural extension, the potential of digital platforms for rural empowerment, and the transformative influence of new media on education and communication. Each section is logically arranged and supported with relevant examples, ensuring good continuity and clarity. The writing is concise and technically sound, very easy to accessible for students, researchers, and practitioners. The integration of theoretical frameworks with field-level applications makes the book especially relevant to present-day challenges."— R.K. Singh, Dean Agriculture & Former ADG, ICAR, India