Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK.

• List of IllustrationsAcknowledgementsIntroduction: Interrogating Iconic Design, Grace Lees-MaffeiPART ONE: HOT IN THE CITYPart Introduction1. Eiffel Tower, France (Gustave Eiffel, 1889), Claire Jones, post doctoral research fellow on the AHRC-funded project Displaying Victorian Sculpture, UK2. Ford Model T, USA (Henry Ford, 1908), Paul Hazell, University of Worcester, UK 3. London Underground Diagram, UK (1931), Christoph Lueder, ETH Zürich, Canterbury School of Architecture and Kingston University, UK4. Tuk-Tuk, Italy/Thailand (Corradino D’Ascanio, 1948-), Thomas Brandt, Norwegian University of Science and Technology, Norway5. Sydney Opera House, Australia (Jørn Utzon, Denmark, 1957-73), D.J. Huppatz, Swinburne University of Technology, Australia6. McDonald’s Golden Arches Logo, USA (Jim Schindler, 1962), D.J. Huppatz, Swinburne University of Technology, Australia7. Mobility Scooter, USA (Allen R. Thieme, 1968), Nicolas P. Maffei, Norwich University College of the Arts, UK8. Concorde, France/UK (Pierre Satre/Sir Archibald Russell, Aerospatiale/BAe, 1969), Amy Foster, University of Central Florida, USA9. The London Eye, UK (Marks Barfield Architects, 1999), Jilly Traganou, Parsons The New School for Design, USA and Grace Vetrocq Tuttle, communication design specialist, USA10. The Palm Islands, Dubai, UAE (Nakheel Properties, 2001-), Dolly Jørgensen, Umeå University, SwedenPART TWO: PAGE TURNERS AND SCREEN SIRENSPart Introduction11. Isotype, Austria (Marie Reidemeister, Otto Neurath, Gerd Arntz, 1925-1934), Ellen Lupton, Maryland Institute College of Art, USA12. Metropolis, Germany (Fritz Lang, 1927), Nathaniel Robert Walker, Ph.D. student at Brown University, USA13. Penguin Books, UK (Allen Lane, 1935 and Jan Tschichold, 1947-9), Paul Shaw, Parsons School of Design, USA14. Helvetica, Switzerland (Max Miedinger and Eduard Hoffman, 1957), Kerry William Purcel, lThe University of Hertfordshire, UK15. Sgt. Pepper’s Lonely Hearts Club Band cover, UK (Peter Blake and Jann Haworth, 1967), Alice Twemlow, School of Visual Arts, USA16. Graphical User Interface (GUI), USA (Apple, 1984), Paul Atkinson, Sheffield Hallam University, UK17. Benetton Advertising Campaigns, Italy (Oliviero Toscani, 1986-), Celia Lury, University of Warwick, UK18. Ray Gun, USA (David Carson, 1992-1995), Julia Moszkowicz, Southampton Solent University, UK19. Ebay.com, USA (Pierre Omidyar, 1995), Ida Engholm, The Royal Danish Academy of Fine Arts, Denmark20. Facebook, USA (Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, 2003), Alison Gazzard, University of Hertfordshire, UKPART THREE: GENIUS AT WORKPart Introduction21. Paper Clip, USA (Samuel B. Fay, 1867), Joe Moran, Liverpool John Moores University, UK22. Wooton Desk, USA (William S. Wooton, 1874), Kenneth L. Ames, Bard Graduate Center, USA23. Incandescent Light Bulb, USA (Thomas Edison, 1880), Carroll Pursell, Australian National University, Australia24. Streamlined Pencil Sharpener, USA (Raymond Loewy, 1933), Nicolas P. Maffei, Norwich University College of the Arts, UK25. Bic Cristal Pen, France (Société PPA, 1950), Susan Lambert, Victoria and Albert Museum, UK26. Polypropylene Chair, UK (Robin Day, 1960-63), Susan Lambert, Victoria and Albert Museum, UK27. Valentine Typewriter, Italy (Ettore Sottsass Jr. and Perry A. King for C. Olivetti S.p.A., 1969), Penny Sparke, Kingston University, UK28. Rubik’s Cube, Hungary (Erno Rubik, 1974), Kjetil Fallan, University of Oslo, Norway29. Post-it Note, USA, 1980 (Spencer Silver and Arthur Fry for 3M), Alice Twemlow, School of Visual Arts, USA30. Apple iMac G3, USA (Jonathan Ive for Apple, 1998), Paul Atkinson, Sheffield Hallam University, UKPART FOUR: HOME RULESPart Introduction31. Portland Vase, UK (Josiah Wedgwood, 1789), Glenn Adamson, Victoria and Albert Museum, UK32. Heinz 57 Varieties (Henry J. Heinz & L. Clarence Noble, 1869), Michael Golec, The School of the Art Institute of Chicago, USA33. ‘Strawberry Thief’, UK (William Morris, 1883), Emma Ferry, Nottingham Trent University, UK34. Frankfurt Kitchen, Germany (Grete Lihotzky, 1926), Finn Arne Jørgensen, Umeå University, Sweden35. Clubsessel ‘B3’ ‘Wassily’ Chair, Germany (Marcel Breuer, 1927), Clive Edwards, Loughborough University, UK36. Princess Telephone, USA (Henry Dreyfuss for Bell Telephone, 1959), Lasse Brunnström, University of Gothenburg, Sweden37. LEGO, Denmark (Ole Kirk Christiansen, 1958), Kjetil Fallan, University of Oslo, Norway38. Barbie, USA (Ruth Handler/Mattel, 1959), Juliette Peers, RMIT University, Australia39. Juicy Salif Lemon Squeezer, Italy/France (Philippe Starck, 1990), Grace Lees-Maffei, University of Hertfordshire, UK40. Dyson DC01 Vacuum Cleaner, UK (James Dyson, 1993), Louise Crewe, University of Nottingham, UKPART FIVE: PERSONAL EFFECTSPart Introduction41. Chopsticks, China (c. 3,000 BC), Yunah Lee, University of Brighton, UK42. Zori and Flip-flop Sandal, Japan/World (n.d.), Martha Chaiklin, University of Pittsburgh, USA43. Levi’s Jeans, USA (Jacob Davis and Levi Strauss & Co., 1873), Christopher Breward, University of Edinburgh, UK44. Swiss Army Knife, Switzerland (Karl Elsener, Victorinox, 1891), Catharine Rossi, Kingston University, UK45. Brownie Camera, USA (Eastman Kodak, 1900), Marc Olivier, Brigham Young University, USA46. Chanel Suit, France (Coco Chanel, c. 1913), Hazel Clark, Parsons the New School for Design, USA47. Coca-Cola Bottle, USA (Earl R. Dean, 1915), Finn Arne Jørgensen, Umeå University, Sweden48. Hello Kitty, Japan (Yuko Shimizu for Sanrio, 1974), Brian J. McVeigh, University of Arizona, USA49. Sony Walkman, Japan (Nobutoshi Kihara, 1978), Juliette Kristensen, Kingston University, UK50. Wind-Up Radio, UK/South Africa (Trevor Baylis, 1992), Gabriele Oropallo, University of Oslo, NorwayNotes ContributorsSelect BibliographyIndex

A lavishly illustrated, treasurable guide.

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK.

• List of IllustrationsAcknowledgementsIntroduction: Interrogating Iconic Design, Grace Lees-MaffeiPART ONE: HOT IN THE CITYPart Introduction1. Eiffel Tower, France (Gustave Eiffel, 1889), Claire Jones, post doctoral research fellow on the AHRC-funded project Displaying Victorian Sculpture, UK2. Ford Model T, USA (Henry Ford, 1908), Paul Hazell, University of Worcester, UK 3. London Underground Diagram, UK (1931), Christoph Lueder, ETH Zürich, Canterbury School of Architecture and Kingston University, UK4. Tuk-Tuk, Italy/Thailand (Corradino D’Ascanio, 1948-), Thomas Brandt, Norwegian University of Science and Technology, Norway5. Sydney Opera House, Australia (Jørn Utzon, Denmark, 1957-73), D.J. Huppatz, Swinburne University of Technology, Australia6. McDonald’s Golden Arches Logo, USA (Jim Schindler, 1962), D.J. Huppatz, Swinburne University of Technology, Australia7. Mobility Scooter, USA (Allen R. Thieme, 1968), Nicolas P. Maffei, Norwich University College of the Arts, UK8. Concorde, France/UK (Pierre Satre/Sir Archibald Russell, Aerospatiale/BAe, 1969), Amy Foster, University of Central Florida, USA9. The London Eye, UK (Marks Barfield Architects, 1999), Jilly Traganou, Parsons The New School for Design, USA and Grace Vetrocq Tuttle, communication design specialist, USA10. The Palm Islands, Dubai, UAE (Nakheel Properties, 2001-), Dolly Jørgensen, Umeå University, SwedenPART TWO: PAGE TURNERS AND SCREEN SIRENSPart Introduction11. Isotype, Austria (Marie Reidemeister, Otto Neurath, Gerd Arntz, 1925-1934), Ellen Lupton, Maryland Institute College of Art, USA12. Metropolis, Germany (Fritz Lang, 1927), Nathaniel Robert Walker, Ph.D. student at Brown University, USA13. Penguin Books, UK (Allen Lane, 1935 and Jan Tschichold, 1947-9), Paul Shaw, Parsons School of Design, USA14. Helvetica, Switzerland (Max Miedinger and Eduard Hoffman, 1957), Kerry William Purcel, lThe University of Hertfordshire, UK15. Sgt. Pepper’s Lonely Hearts Club Band cover, UK (Peter Blake and Jann Haworth, 1967), Alice Twemlow, School of Visual Arts, USA16. Graphical User Interface (GUI), USA (Apple, 1984), Paul Atkinson, Sheffield Hallam University, UK17. Benetton Advertising Campaigns, Italy (Oliviero Toscani, 1986-), Celia Lury, University of Warwick, UK18. Ray Gun, USA (David Carson, 1992-1995), Julia Moszkowicz, Southampton Solent University, UK19. Ebay.com, USA (Pierre Omidyar, 1995), Ida Engholm, The Royal Danish Academy of Fine Arts, Denmark20. Facebook, USA (Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, 2003), Alison Gazzard, University of Hertfordshire, UKPART THREE: GENIUS AT WORKPart Introduction21. Paper Clip, USA (Samuel B. Fay, 1867), Joe Moran, Liverpool John Moores University, UK22. Wooton Desk, USA (William S. Wooton, 1874), Kenneth L. Ames, Bard Graduate Center, USA23. Incandescent Light Bulb, USA (Thomas Edison, 1880), Carroll Pursell, Australian National University, Australia24. Streamlined Pencil Sharpener, USA (Raymond Loewy, 1933), Nicolas P. Maffei, Norwich University College of the Arts, UK25. Bic Cristal Pen, France (Société PPA, 1950), Susan Lambert, Victoria and Albert Museum, UK26. Polypropylene Chair, UK (Robin Day, 1960-63), Susan Lambert, Victoria and Albert Museum, UK27. Valentine Typewriter, Italy (Ettore Sottsass Jr. and Perry A. King for C. Olivetti S.p.A., 1969), Penny Sparke, Kingston University, UK28. Rubik’s Cube, Hungary (Erno Rubik, 1974), Kjetil Fallan, University of Oslo, Norway29. Post-it Note, USA, 1980 (Spencer Silver and Arthur Fry for 3M), Alice Twemlow, School of Visual Arts, USA30. Apple iMac G3, USA (Jonathan Ive for Apple, 1998), Paul Atkinson, Sheffield Hallam University, UKPART FOUR: HOME RULESPart Introduction31. Portland Vase, UK (Josiah Wedgwood, 1789), Glenn Adamson, Victoria and Albert Museum, UK32. Heinz 57 Varieties (Henry J. Heinz & L. Clarence Noble, 1869), Michael Golec, The School of the Art Institute of Chicago, USA33. ‘Strawberry Thief’, UK (William Morris, 1883), Emma Ferry, Nottingham Trent University, UK34. Frankfurt Kitchen, Germany (Grete Lihotzky, 1926), Finn Arne Jørgensen, Umeå University, Sweden35. Clubsessel ‘B3’ ‘Wassily’ Chair, Germany (Marcel Breuer, 1927), Clive Edwards, Loughborough University, UK36. Princess Telephone, USA (Henry Dreyfuss for Bell Telephone, 1959), Lasse Brunnström, University of Gothenburg, Sweden37. LEGO, Denmark (Ole Kirk Christiansen, 1958), Kjetil Fallan, University of Oslo, Norway38. Barbie, USA (Ruth Handler/Mattel, 1959), Juliette Peers, RMIT University, Australia39. Juicy Salif Lemon Squeezer, Italy/France (Philippe Starck, 1990), Grace Lees-Maffei, University of Hertfordshire, UK40. Dyson DC01 Vacuum Cleaner, UK (James Dyson, 1993), Louise Crewe, University of Nottingham, UKPART FIVE: PERSONAL EFFECTSPart Introduction41. Chopsticks, China (c. 3,000 BC), Yunah Lee, University of Brighton, UK42. Zori and Flip-flop Sandal, Japan/World (n.d.), Martha Chaiklin, University of Pittsburgh, USA43. Levi’s Jeans, USA (Jacob Davis and Levi Strauss & Co., 1873), Christopher Breward, University of Edinburgh, UK44. Swiss Army Knife, Switzerland (Karl Elsener, Victorinox, 1891), Catharine Rossi, Kingston University, UK45. Brownie Camera, USA (Eastman Kodak, 1900), Marc Olivier, Brigham Young University, USA46. Chanel Suit, France (Coco Chanel, c. 1913), Hazel Clark, Parsons the New School for Design, USA47. Coca-Cola Bottle, USA (Earl R. Dean, 1915), Finn Arne Jørgensen, Umeå University, Sweden48. Hello Kitty, Japan (Yuko Shimizu for Sanrio, 1974), Brian J. McVeigh, University of Arizona, USA49. Sony Walkman, Japan (Nobutoshi Kihara, 1978), Juliette Kristensen, Kingston University, UK50. Wind-Up Radio, UK/South Africa (Trevor Baylis, 1992), Gabriele Oropallo, University of Oslo, NorwayNotes ContributorsSelect BibliographyIndex

A lavishly illustrated, treasurable guide.

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK.

• List of IllustrationsAcknowledgementsIntroduction: Interrogating Iconic Design, Grace Lees-MaffeiPART ONE: HOT IN THE CITYPart Introduction1. Eiffel Tower, France (Gustave Eiffel, 1889), Claire Jones, post doctoral research fellow on the AHRC-funded project Displaying Victorian Sculpture, UK2. Ford Model T, USA (Henry Ford, 1908), Paul Hazell, University of Worcester, UK 3. London Underground Diagram, UK (1931), Christoph Lueder, ETH Zürich, Canterbury School of Architecture and Kingston University, UK4. Tuk-Tuk, Italy/Thailand (Corradino D’Ascanio, 1948-), Thomas Brandt, Norwegian University of Science and Technology, Norway5. Sydney Opera House, Australia (Jørn Utzon, Denmark, 1957-73), D.J. Huppatz, Swinburne University of Technology, Australia6. McDonald’s Golden Arches Logo, USA (Jim Schindler, 1962), D.J. Huppatz, Swinburne University of Technology, Australia7. Mobility Scooter, USA (Allen R. Thieme, 1968), Nicolas P. Maffei, Norwich University College of the Arts, UK8. Concorde, France/UK (Pierre Satre/Sir Archibald Russell, Aerospatiale/BAe, 1969), Amy Foster, University of Central Florida, USA9. The London Eye, UK (Marks Barfield Architects, 1999), Jilly Traganou, Parsons The New School for Design, USA and Grace Vetrocq Tuttle, communication design specialist, USA10. The Palm Islands, Dubai, UAE (Nakheel Properties, 2001-), Dolly Jørgensen, Umeå University, SwedenPART TWO: PAGE TURNERS AND SCREEN SIRENSPart Introduction11. Isotype, Austria (Marie Reidemeister, Otto Neurath, Gerd Arntz, 1925-1934), Ellen Lupton, Maryland Institute College of Art, USA12. Metropolis, Germany (Fritz Lang, 1927), Nathaniel Robert Walker, Ph.D. student at Brown University, USA13. Penguin Books, UK (Allen Lane, 1935 and Jan Tschichold, 1947-9), Paul Shaw, Parsons School of Design, USA14. Helvetica, Switzerland (Max Miedinger and Eduard Hoffman, 1957), Kerry William Purcel, lThe University of Hertfordshire, UK15. Sgt. Pepper’s Lonely Hearts Club Band cover, UK (Peter Blake and Jann Haworth, 1967), Alice Twemlow, School of Visual Arts, USA16. Graphical User Interface (GUI), USA (Apple, 1984), Paul Atkinson, Sheffield Hallam University, UK17. Benetton Advertising Campaigns, Italy (Oliviero Toscani, 1986-), Celia Lury, University of Warwick, UK18. Ray Gun, USA (David Carson, 1992-1995), Julia Moszkowicz, Southampton Solent University, UK19. Ebay.com, USA (Pierre Omidyar, 1995), Ida Engholm, The Royal Danish Academy of Fine Arts, Denmark20. Facebook, USA (Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, 2003), Alison Gazzard, University of Hertfordshire, UKPART THREE: GENIUS AT WORKPart Introduction21. Paper Clip, USA (Samuel B. Fay, 1867), Joe Moran, Liverpool John Moores University, UK22. Wooton Desk, USA (William S. Wooton, 1874), Kenneth L. Ames, Bard Graduate Center, USA23. Incandescent Light Bulb, USA (Thomas Edison, 1880), Carroll Pursell, Australian National University, Australia24. Streamlined Pencil Sharpener, USA (Raymond Loewy, 1933), Nicolas P. Maffei, Norwich University College of the Arts, UK25. Bic Cristal Pen, France (Société PPA, 1950), Susan Lambert, Victoria and Albert Museum, UK26. Polypropylene Chair, UK (Robin Day, 1960-63), Susan Lambert, Victoria and Albert Museum, UK27. Valentine Typewriter, Italy (Ettore Sottsass Jr. and Perry A. King for C. Olivetti S.p.A., 1969), Penny Sparke, Kingston University, UK28. Rubik’s Cube, Hungary (Erno Rubik, 1974), Kjetil Fallan, University of Oslo, Norway29. Post-it Note, USA, 1980 (Spencer Silver and Arthur Fry for 3M), Alice Twemlow, School of Visual Arts, USA30. Apple iMac G3, USA (Jonathan Ive for Apple, 1998), Paul Atkinson, Sheffield Hallam University, UKPART FOUR: HOME RULESPart Introduction31. Portland Vase, UK (Josiah Wedgwood, 1789), Glenn Adamson, Victoria and Albert Museum, UK32. Heinz 57 Varieties (Henry J. Heinz & L. Clarence Noble, 1869), Michael Golec, The School of the Art Institute of Chicago, USA33. ‘Strawberry Thief’, UK (William Morris, 1883), Emma Ferry, Nottingham Trent University, UK34. Frankfurt Kitchen, Germany (Grete Lihotzky, 1926), Finn Arne Jørgensen, Umeå University, Sweden35. Clubsessel ‘B3’ ‘Wassily’ Chair, Germany (Marcel Breuer, 1927), Clive Edwards, Loughborough University, UK36. Princess Telephone, USA (Henry Dreyfuss for Bell Telephone, 1959), Lasse Brunnström, University of Gothenburg, Sweden37. LEGO, Denmark (Ole Kirk Christiansen, 1958), Kjetil Fallan, University of Oslo, Norway38. Barbie, USA (Ruth Handler/Mattel, 1959), Juliette Peers, RMIT University, Australia39. Juicy Salif Lemon Squeezer, Italy/France (Philippe Starck, 1990), Grace Lees-Maffei, University of Hertfordshire, UK40. Dyson DC01 Vacuum Cleaner, UK (James Dyson, 1993), Louise Crewe, University of Nottingham, UKPART FIVE: PERSONAL EFFECTSPart Introduction41. Chopsticks, China (c. 3,000 BC), Yunah Lee, University of Brighton, UK42. Zori and Flip-flop Sandal, Japan/World (n.d.), Martha Chaiklin, University of Pittsburgh, USA43. Levi’s Jeans, USA (Jacob Davis and Levi Strauss & Co., 1873), Christopher Breward, University of Edinburgh, UK44. Swiss Army Knife, Switzerland (Karl Elsener, Victorinox, 1891), Catharine Rossi, Kingston University, UK45. Brownie Camera, USA (Eastman Kodak, 1900), Marc Olivier, Brigham Young University, USA46. Chanel Suit, France (Coco Chanel, c. 1913), Hazel Clark, Parsons the New School for Design, USA47. Coca-Cola Bottle, USA (Earl R. Dean, 1915), Finn Arne Jørgensen, Umeå University, Sweden48. Hello Kitty, Japan (Yuko Shimizu for Sanrio, 1974), Brian J. McVeigh, University of Arizona, USA49. Sony Walkman, Japan (Nobutoshi Kihara, 1978), Juliette Kristensen, Kingston University, UK50. Wind-Up Radio, UK/South Africa (Trevor Baylis, 1992), Gabriele Oropallo, University of Oslo, NorwayNotes ContributorsSelect BibliographyIndex

A lavishly illustrated, treasurable guide.