Del 0 - Routledge Studies in Technical Communication, Rhetoric, and Culture

Humanizing Visual Design

The Rhetoric of Human Forms in Practical Communication

Häftad, Engelska, 2020

AvCharles Kostelnick,USA) Kostelnick, Charles (Iowa State University

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This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

Produktinformation

Utgivningsdatum2020-12-18
Mått152 x 229 x undefined mm
Vikt550 g
FormatHäftad
SpråkEngelska
SerieRoutledge Studies in Technical Communication, Rhetoric, and Culture
Antal sidor280
FörlagTaylor & Francis Ltd
ISBN9780367730963

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Designböcker inom Kultur
Referensverk och tvärvetenskap inom Samhälle och politik

Introduction1. Foundations for Picturing Human Forms: Conventions, Historical Context, and the Confluence of the Fine and Applied Arts2. Human Forms in Action: Agency and Empowerment, both Individual and Collective3. Animating Visual Narratives with Agency: Temporality, Pictures, and Human Forms4. Figures in Cultural Context: Envisioning Identity with Human Forms5. Emotional Appeals in Picturing People: The Rhetoric of Equanimity and Distress6. Humanizing Data Visualization: The Rhetorical Dynamics of Designing Data with Human FormsConclusion/Epilogue

"The Visual Rhetoric of Human Forms in Practical Communication is destined to become an essential book for anyone serious about the study of the human figure in functional communication. Drawing on a wide range of historical and contemporary images, Charles Kostelnick argues persuasively that human figures in design are essential to understanding processes and stories." -Marguerite Helmers, Defining Visual Rhetorics