Use the data, or ignore it at your peril. In the times we now live in, no company is without relevant, useful, actionable data on how we are performing, our staff, our suppliers, and many many more aspects of our businesses. If you don’t effectively monitor, analyse and interpret this data, then you are leaving yourself open to being overtaken by your rivals, who, you can be sure, are doing exactly this.This book thoroughly and methodically takes you through a series of ways in which you can, and should be using this data to your advantage. We’ve heard all the cliches and truisms about data being the new oil, but unless you know how to use it, then it could just be a meaningless pool of ones and zeroes to you. With a series of comprehensive and informative screenshots this book takes you through many areas in which the data can provide invaluable insights. It will be interesting to see if they decide to release video tutorials to accompany this book and the various chapters that they cover.This book seems to be a clear example that data analysts are becoming more and more important as so much of our working lives becomes digitised and leaving a digital footprint. A useful tool for those working at the coalface in this sector.-Simon Cocking, Irish Tech News