How to use Mixed Methods in Tourism Research

Inbunden, Engelska, 2024

AvPeter Mason,Marcjanna Augustyn,Arthur Seakhoa-King

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Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.

Produktinformation

Utgivningsdatum2024-12-20
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
SerieHow to Research Guides
FörlagEdward Elgar Publishing Ltd
ISBN9781035314089

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Edited by Peter Mason, Senior Lecturer in Creative Industries, London Metropolitan University and Visiting Professor of Tourism, Bournemouth University, Marcjanna Augustyn, Professor of Management, Head of Centre for Sustainable Business Transformations, Bournemouth University, UK and Arthur Seakhoa-King, Director of Academic Affairs, Mohammed Bin Rashid School of Government, Dubai, United Arab Emirates

ContentsPART I INTRODUCTION1 The nature of mixed methods and tourism 2Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-KingPART II DESIGNING MIXED METHODS IN TOURISM RESEARCH2 Typologies of mixed methods research designs in tourism andhospitality 17Sarasadat Makian and Mohammad NematpourPART III SEQUENTIAL MIXED METHODS IN TOURISMRESEARCH: CASE STUDIES3 Preparing to conduct exploratory mixed methods research intourism 32Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King4 Phases of systematic sequential mixed methods: the tourismdestination quality study 56Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King5 Visitor research at Stonehenge: a case study of sequentialexploratory mixed methods research 72Peter MasonPART IV CONCURRENT MIXED METHODS IN TOURISMRESEARCH: CASE STUDIES6 A mixed methods public participation GIS (PPGIS) intourism; a concurrent triangulation approach 84Beatrice Waleghwa7 A longitudinal study of the experience of gastro-tourists’experiences of authenticity 105Helen Williams and Robert Williams8 A case study of concurrent research: the SidmouthInternational Festival 137Peter MasonPART V TEACHING MIXED METHODS IN TOURISM RESEARCH9 The teaching process of mixed methods in tourism research: acase study of the Autonomous University of Ciudad Juárez, Mexico 146Manuel Ramón González-HerreraPART VI CONCLUSIONS10 Conclusions: mixed methods research in tourism 175Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King