How to Start, Run, and Stay in Business

The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality

Häftad, Engelska, 2005

AvGregory F. Kishel,Patricia Gunter Kishel,Gregory F Kishel

189 kr

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A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:* Preparing a business plan* Finding the right location* Deciding on an ownership structure* Record keeping and taxes* Financing and capital* Inventory and distribution* Hiring and staffing* Managing and motivating people* Marketing and promotions* Risk management* And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

Produktinformation

Utgivningsdatum2005-06-10
Mått152 x 229 x 22 mm
Vikt349 g
FormatHäftad
SpråkEngelska
Antal sidor288
Upplaga4
FörlagJohn Wiley & Sons Inc
ISBN9780471671848

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Preface ix1 Getting Started 1What’s in It for Me? / Do I Have What It Takes? / Goal Setting / What Kind of Business? / Starting versus Buying a Business / Checklist for Going into Business2 Preparing Your Business Plan 17When to Use a Business Plan / The Plan / Planning Resources / Guidelines for Successful Planning / Planning Checklist3 Determining the Best Location 29Choosing the Community / Choosing the Site / The Environment / Making a Traffic Count / Geographic Information Systems Mapping / Rating the Site4 Your Building 41Looks / Livability / Layout / Amenities / Rating Your Building5 Structuring the Business 50Sole Proprietorship / Partnership / Corporation / Limited-Liability Company / Government Regulation / Structuring the Business Checklist6 Recordkeeping and Taxes 72The Value of Good Records / Recordkeeping Systems / Taxes / Tax-Related Decisions / Recordkeeping and Taxes Checklist7 Financial Statements 84Summarizing Financial Data / The Importance of Financial Statements / The Balance Sheet / The Income Statement / Interpreting Financial Data / Financial Ratio Checklist8 Obtaining Capital 95Determining Your Initial Investment / Sources of Capital / Venture-Capital and Angel Resources / SBA Business Plan Questionnaire / Financing Checklist9 Inventory and Distribution 116Controlling Your Inventory / The Optimum Level of Inventory / Merchandise Turnover / Universal Product Codes / Just-in-Time Management / Inventory Shrinkage / Managing Your Distribution Network / Inventory and Distribution Checklist10 Setting the Price 130Pricing and Customers / Pricing and Competition / Pricing and the Economy / Pricing and Profit / Pricing Methods / More about Markups / Pricing Strategy / Pricing Strategy Checklist11 Staffing 141Analyze Each Job / Prepare Job Descriptions / Check Recruitment Sources / Use Application Forms / Conduct Interviews / Verify Information / Make the Hiring Decision / Outsourcing / Staffing Checklist12 Managing and Motivating 157Developing Your Own Management Style / Knowing When to Delegate / Finding Ways to Motivate / Developing a Corporate Culture / Running an Ethical Business / Leadership Checklist13 Developing Your Promotional Strategy 169Advertising / Publicity / Public Relations Resources / Preparing an Advertising Budget / Promotional Strategy Checklist14 Selling and Servicing 191A Positive Approach to Selling / Maintaining Good Customer Relations / Staying Organized / Customer Service Checklist15 Safeguarding Your Business 205Risk Management / Types of Insurance Coverage / Recognizing Warning Signals / Insurance Checklist16 International Marketing 218Why Go Global? / Evaluating Foreign Markets / Utilizing Market Research Data: Secondary versus Primary Data / Sources of Information / Choosing Your Entry Strategy / International Marketing Checklist17 Franchising 234The Definition of Franchising / The Price / The Advantages and Disadvantages of Franchising / The Franchise Agreement / How to Find Franchise Opportunities / Evaluating a Franchise / Franchising Checklist18 Getting Help 245Sources of Outside Help / Accountants / Advertising Agencies / Attorneys / Bankers / Chambers of Commerce / Colleges and Universities / Government Agencies / Insurance Agents / Libraries / Management and Marketing Consultants / Temporary Help Services / Trade Associations / Website Designers/Managers / Publications / SBA Field Offices / Small Business Development Centers (SBDCs) / Small Business Resource WebsitesIndex 275