How to Start a Home-Based Gift Basket Business

Shirley George Frazier is the world's foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability. In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Visit her at www.GiftBasketBusiness.com.

• 1. Who Buys Gift Baskets?2. What It Takes to Succeed3. Home Office and Workspace Setup and Structure4. Selecting Your Inventory5. Gift Basket Design Tips and Techniques6. The Lucrative Corporate Market7. Advertising and Promotion8. Delivery Methods9. Checks, Balances, and Payments10. Competition11. Keeping Customers for Life12. Growth Opportunities13. Training and CertificationAppendix:* Gift Basket Product Ideas* Associations* Trade Shows* Educational Resources* Other Useful Information

"Takes the novice and more experienced entrepreneur through [all] the steps. . . . The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor's."—North Jersey Herald News