JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as “undoubtedly the chairman of the board” of corporate tradeshow rainmaking.MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.

• Acknowledgments xi1 Draw in the Listener 12 Change the Moment 133 The Transformation Mechanism 224 The Body Metaphor 405 The Paper Metaphor 536 The Quick Pitch Opening 667 The Quick Pitch Body 788 The Slogan Pitch 909 Convince with Samples 10110 The Power of Free 11211 The Power of Gifts 12512 Solid Proof 13313 Dynamic Clarity 15014 Be Distinct 15915 Overcome Resistance 17616 The Look 18617 The Platform Pitch 19718 The Mechanism Emergency Kit 213Index 233About the Authors 241

JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as “undoubtedly the chairman of the board” of corporate tradeshow rainmaking.MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.

• Acknowledgments xi1 Draw in the Listener 12 Change the Moment 133 The Transformation Mechanism 224 The Body Metaphor 405 The Paper Metaphor 536 The Quick Pitch Opening 667 The Quick Pitch Body 788 The Slogan Pitch 909 Convince with Samples 10110 The Power of Free 11211 The Power of Gifts 12512 Solid Proof 13313 Dynamic Clarity 15014 Be Distinct 15915 Overcome Resistance 17616 The Look 18617 The Platform Pitch 19718 The Mechanism Emergency Kit 213Index 233About the Authors 241

JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. The Wall Street Journal Online has referred to him as “undoubtedly the chairman of the board” of corporate tradeshow rainmaking.MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.

• Acknowledgments xi1 Draw in the Listener 12 Change the Moment 133 The Transformation Mechanism 224 The Body Metaphor 405 The Paper Metaphor 536 The Quick Pitch Opening 667 The Quick Pitch Body 788 The Slogan Pitch 909 Convince with Samples 10110 The Power of Free 11211 The Power of Gifts 12512 Solid Proof 13313 Dynamic Clarity 15014 Be Distinct 15915 Overcome Resistance 17616 The Look 18617 The Platform Pitch 19718 The Mechanism Emergency Kit 213Index 233About the Authors 241