How to Market Computers and Information Technology

Name: How to Market Computers and Information Technology
Price: 789 SEK
Availability: InStock

Häftad, Engelska, 1994

AvHamish E. Macarthur,Merlin Stone,Hamish E. MacArthur

789 kr

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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.

Produktinformation

Utgivningsdatum1994-06-18
Mått210 x 297 x 19 mm
Vikt894 g
FormatHäftad
SpråkEngelska
Antal sidor332
Upplaga2
FörlagPalgrave Macmillan
ISBN9780333608142

Tillhör följande kategorier

The Scope of Computer Marketing - Strategic Overview - Strategic Alternative for Suppliers - Understanding the Market - Product Policy - Prices and Costs - Marketing Communications - Distribution Channel - Selling and Account Management - Customer Care, Support and Service - New Product Marketing Strategies - Database Marketing - Marketing Objective and Plans - Marketing Organisation - Managing and Controlling Marketing -