How to Enable Engagement Between Universities and Business

Edited by Kathy Daniels, Honorary Professor, Aston University, UK and the late Saskia Loer Hansen, formerly Deputy Vice-Chancellor (International and Engagement) and Vice-President, RMIT University, Australia

• ContentsPreface xviiiList of abbreviations xxiPART I EXPLORING BUSINESS ENGAGEMENT1 Why should universities and businesses engage? 2Kathy Daniels and Saskia Loer Hansen2 What is business engagement? 10Gurmit Kler3 An introduction to knowledge exchange 20Matthew Sutherland, Padmali Rodrigo, Jennie Shorley,Sarah Stephenson and Tom Bramald4 Understanding university engagement with business: whatthe data tells us (and what it doesn’t) 30James RansomPART II STRUCTURING, DEVELOPING ANDMEASURING BUSINESS ENGAGEMENT5 From transactional to transformational:a solutions-focussed approach to universities engagingwith businesses 40Adam Doyle and Amanda Baxendale6 Enhancing enterprising education through industryintervention: a review of UK university measures andmechanisms 49Robert Crammond7 Bridging the divide: enhancing university–businesspartnerships in Europe 62George K. Georgiou8 Creating value: successful industry–university relationshipdevelopment and management 73Dino Willox, Madelaine-Marie Judd, and Paul Nicholls9 Configuring for impact: building systems of support foruniversity–business knowledge exchange in the Englishhigher education sector 82Tomas Coates Ulrichsen10 A framework for community engagement assessment andaction planning to enhance university–business collaboration 94Thomas M. Cooney, Martina Brophy, Emma O’Brien andThomas Farnell11 Engaging suppliers to support sustainable developmentvia procurement in UK higher education 104Chris West, Sheri-Leigh Miles and Jimmy Brannigan12 Industry perspective: collaboration for industrial innovation 115Marta Fernández BertosPART III INTELLECTUAL PROPERTY AND INNOVATION13 How to engage with business in the field of research andinnovation 127Christophe Haunold14 Minimum viable research: how smaller research projectscan lead to bigger impact 136Mark Siebert and Zoe Piper15 University–industry research collaboration in the contextof open science 147Alessandra BaccigottiPART IV POLICY AND GOVERNMENT INTERVENTIONS16 Engaging industry and university experts in public policyproblem-solving 159Libby Hackett and Frances Kitt17 Industry engagement in Australia: policy and practice inwork-integrated learning 167Judie Kay, Sonia Ferns, and Anne Younger18 The Knowledge Exchange Framework and levelling up:understanding the importance of engagement for studentsand employers 178Kay Heslop, Sophie Meller and Matthew Johnson19 Solving the two-worlds paradox: are apprenticeshipsa catalyst for collaboration? 189Joan Lockyer and Eno MaycockPART V USING THE CURRICULUM TO DRIVEUNIVERSITY–BUSINESS INTERACTION20 Business in the curriculum: the story so far 201Kevin Kerrigan and Esther Kent21 Co-creating programmes with corporate employers 213Gillian Armstrong and Helen McKenna22 Real-life business, real-world learning: the TeamAcademy approach to business engagement 223Elinor Vettraino23 Creating work-ready graduates: university–employercollaboration to enhance employability 236Louise RutherfordPART VI PRACTICAL INITIATIVES TO ENGAGESTUDENTS WITH BUSINESSES24 Business–university collaboration through student-ledsustainability consultancy: drivers, challenges, and outcomes 248Ana Rita Domingues, Paul Jensen, and Richard Bull25 Supporting university students and local businesses totackle climate action 257Fiona Walsh and Sorcha Young26 The Bristol Model: putting students at the heart ofknowledge exchange 266Alex Paterson, Pat Triggs, and Wan Ching Yee27 Creating a business clinic 274Rebecca Dutson and Nigel Coates28 Lessons learned from multiple iterations of a globalbusiness challenge 284Aimee Postle, Angelike Paez, Christine Blais, SophiaKoustas, and Megan ShayPART VII WORKING WITH SMES29 Supporting university engagement with small andmedium-sized enterprises: what works and why it matters 296Fariba Soetan30 Delivering impactful business engagement throughutilising a business growth diagnostic 307Mark Gilman and Angela Tooley31 Creating effective SME collaborations: a network of opportunity 318Alexandra Anderson and Conor Moss32 Innovation vouchers as a tool for growth 327Nicholas Theodorakopoulos, Pawan Budhwar, GeoffParkes, Efstathios Tapinos and Wendy Tabrizi33 Using applied consultancy projects to embed SMEs in thestudent journey 336Alexandra Anderson34 Developing strategic leadership in SMEs: the role ofbusiness schools in addressing the UK’s productivity ‘puzzle’ 345Mark Hart and Paula WhitehousePART VIII EXECUTIVE EDUCATION35 Developing micro-credential provision with industry stakeholders 356Steven Osborne and Katie Thirlaway36 Collaborating with business and local government todevelop a successful micro-credential approach 370Jill Hanson, Annabel Kiernan and Vanessa DoddPART IX CONCLUSION37 From the side-lines to the core: deliveringa university-wide approach to business engagement 384Ken SloanIndex 392

‘Simply stated, How to Enable Engagement Between Universities and Business is an essential resource for academics and university staff involved in business engagement and career development. It is also an important read for industry professionals responsible for graduate recruitment, apprenticeships, and research opportunities. Comprised of 37 erudite and impressively informative essays by the contributors (of which there is a complete listing along with their credentials), (This) is an ideal and comprehensive textbook that is critically important reading for anyone charged with creating, maintaining, and improving successful and mutually beneficial relations between the business community and the college/university education community. This hardcover edition of How to Enable Engagement Between Universities and Business from Edward Elgar Publishing is especially and unreservedly recommended for personal, professional, corporate, and college/university library Business/Education collections.’