bokomslag HOW TO DISCOVER CUSTOMER VALUE?
Samhälle & debatt

HOW TO DISCOVER CUSTOMER VALUE?

S Parthasarathy

Pocket

299:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 264 sidor
  • 2021
Introducing the Value Discovery Canvas tool
Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure.
This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions:
Where does customer value reside and how does one find it?
In an age where customers are increasingly distracted, this book helps entrepreneurs simplify their message to the customer
Provides a framework to retain present customers and create future ones
An essential book for start-ups, marketers and entrepreneurs
The author uses his entrepreneurial experience of 30 years to provide an important insight into customer behaviour and creation
  • Författare: S Parthasarathy
  • Format: Pocket/Paperback
  • ISBN: 9789355200075
  • Språk: Engelska
  • Antal sidor: 264
  • Utgivningsdatum: 2021-10-10
  • Förlag: Rupa Publications India Pvt Ltd.