Innovation and Marketing in the Video Game Industry
David Wesley, Gloria Barczak
Inbunden, 2010
3 309 kr
Del i serien How To Guides
2 159 kr
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Gloria Barczak, Professor Emeritus, D'Amore-McKim School of Business, Northeastern University and Abbie Griffin, Royal L. Garff Presidential Chair in Marketing, David Eccles School of Business, University of Utah, US
'There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a significant contribution for overcoming these deficits. I highly recommend it for both early-career and senior scholars.'
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