How to Conduct an Effective Peer Review

Gloria Barczak, Professor Emeritus, D'Amore-McKim School of Business, Northeastern University and Abbie Griffin, Royal L. Garff Presidential Chair in Marketing, David Eccles School of Business, University of Utah, US

• Contents: 1. Introduction to how to conduct an effective peer review 2. What is a high-quality review? 3. WIIFM – what’s in it (peer reviewing) for me? 4. Expectations of high-quality reviewers: the 5 Rs 5. Getting started and a reviewing template 6. Reviewing the introduction 7. Reviewing the theoretical background, literature synthesis, and hypothesis development 8. Reviewing the research methods 9. Reviewing the results 10. Reviewing the discussion and implications 11. Later revision rounds 12. The present and future of peer reviewing Appendix 1 Social strategy as a means to gain knowledge for innovation Appendix 2 Modeling portfolio decision-making processes Appendix 3 A partial list of references of research methodology standards References Index

'There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a significant contribution for overcoming these deficits. I highly recommend it for both early-career and senior scholars.'