How to Be an Ethnographer

Monika Kostera, Professor of Management, University of Warsaw, Poland, Guest Professor, Södertörn University, Sweden and Professeure Invitée à L'université Rennes, France and Paweł Krzyworzeka, Associate Professor, Management in Networked and Digital Societies (MINDS) Department, Kozminski University, Poland

• Contents: 1. Entering the field 2. Who is the ethnographer? 3. Looking and being 4. Talking and listening 5. Reading and writing 6. Good ethnographic research? 7. Why ethnography? References Index

‘How to Be an Ethnographer, written by Monika Kostera and Paweł Krzyworzeka, is an important work that provides unique, timely, and exceptional insights into the practice of ethnography. The authors provide a new chapter in the history of ethnography, encompassing theories and methods of conducting ethnography not only in anthropology, but also management and organization studies, by putting them in dialogue with one another. The volume introduces a state-of-the-art ethnography: an imaginative approach that is interdisciplinary, embodied, open-ended, reflexive as well as attends to how ethnographic practices are shaped by researcher’s professional and personal lives – from disciplinary norms and academic communities, to family and safety concerns, to issues of access. Vignettes from fieldwork illuminate the entire ethnographic journey from initial expectations to discovering less obvious aspects of everyday life in the field. The chapters in the book structured around different methods and principals – observing, sensing, studying up and down, and representing – will enable both experienced and aspiring ethnographers to develop a practice that will deepen and develop their ethnographic inquiry.’