How Cities Become Brands
Developing City Brands Purposefully and Thoughtfully
959 kr
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Produktinformation
- Utgivningsdatum2024-03-27
- Mått155 x 235 x 13 mm
- Vikt365 g
- FormatHäftad
- SpråkEngelska
- Antal sidor226
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658437756
- OriginaltitelWie Städte zu Marken werden
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Eric Häusler is a historian with a keen interest in social science concepts. Currently, he is conducting a habilitation project on urbanization processes in Tokyo, New York, and Zurich in the 1960s. Extended research stays have taken him to Sophia University in Tokyo and presently to The New School and New York University in New York City. His most recent publication is his dissertation titled "Ökonomisches Scheitern. Solidarische Praktiken in Bern 1750-1900" (published by transcript Verlag).Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided,and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.
- Area of influence: Design.- Area of influence: Material purchasing.- Area of influence: Materials.- Area of influence: Production before heat treatment.- Area of influence: Heat treatment.- Area of influence: Production after heat treatment.- Area of influence: Operating conditions.
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