Häftad, Engelska, 2027

Hospitality Business Development

Av Ahmed Hassanien, Crispin Dale

849 kr

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Beskrivning

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context in which any hospitality organisation operates.This new third edition has been revised and updated to reflect recent developments and trends in the field and includes the following:new contemporary topics such as digital disruption, market forces and technological changerecent advances such as AI, workforce management, mixed accommodation and yield managementupdated examples and case studies throughout, from varying hospitality organisations at different scales across the world to demonstrate the globalisation of the hospitality business.Accessible and timely, this book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in hospitality business development and planning. It is a must‑read for anyone studying or working within the hospitality industry.

Produktinformation

Utgivningsdatum: 2027-02-11
Mått: 174 x 246 x undefined mm
Format: Häftad
Språk: Engelska
Antal sidor: 286
Upplaga: 3
Förlag: Taylor & Francis Ltd
ISBN: 9781041038832

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Mer information

Ahmed Hassanien is an Associate Professor in Hospitality and Tourism Management at Edinburgh Napier University Business School, Scotland. He holds a PhD in Hospitality Management from the University of Strathclyde and an MA in Teaching and Learning in Higher Education from the University of Wolverhampton. Ahmed has over thirty years of experience in hospitality and tourism higher education and has held a range of academic leadership roles. He is a Senior Fellow of the Higher Education Academy (Advance HE). His research interests include hospitality business development, hospitality marketing, customer experience, service quality, hospitality education and tourism management.Crispin Dale has worked in the hospitality industry at both an operational and management level. He has been teaching the subject in higher education, at undergraduate and postgraduate levels, for the past thirty years. He holds a PhD from the University of Wolverhampton and obtained his master’s degree from Lancaster University. Crispin has published widely on strategic management and business development in books and peer‑reviewed journals. His research has focused on issues including the competitive structures and change in the hospitality and tourism industries. He has also researched the impact of contemporary strategic management issues on small hospitality and tourism enterprises.

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