Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."

Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."

Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."