Paul Chambers is Lecturer and Advisor for International Affairs at the Center of ASEAN Community Studies, Naresuan University, Thailand.Nithi Nuangjamnong is Assistant Professor in the Department of Political Science and Public Administration at Naresuan University, Thailand.

• 1 Introduction: Contemplating Liquor in East Asia 2 A Tale of Three Liquors: Political Economy of Sake, Shochu and Whisky in Japan 3 Spirit of the People: Traditional Alcohol on the Korean Peninsula 4 Spirits, Hooch and Whisky in China 5 The Political Economy of Hooch and Hard Liquor in Taiwan: From Inexpensive Chinese Liquor to Indigenous Kaoliang, and World-Class Whisky 6 The Past and Present of Mongolian LiquorTraditional Palm-based Distillates, Hooch, and Hard Liquor in the Philippines 8 Contraband, Counterrevolutionaries, and Counterfeits: The History of Vietnam’s Traditional Tipple 9 Organized Hypocrisy: State and Liquor Industry in Thailand 10 Heritage Alcohol in Laos: Complex Contradictions 11 The Allure of Sra: The Quaffable Chronology of Booze in Cambodia 12 To B.E. or Not to B.E.: Homemade and Industrial Hooch in Militarized Myanmar