Christopher Anderson is Associate Professor of Communication & Culture at Indiana University–Bloomington.

• AcknowledgmentsI. Introduction: Hollywood in the HomeII. Thwarted Ambitions in the Studio EraIII. Escape from the Studio System: Independent Producers and TelevisionIV. The Sponsor’s Medium: Light’s Diamond Jubilee and the Campaign for the Peaceful AtomV. David O. Selznick and the Making of Light’s Diamond JubileeVI. DisneylandVII. Origins of Warner Bros. TelevisionVIII. Negotiating the Television Text: Warner Bros. PresentsIX. Reviving the Studio System at Warner Bros. TelevisionX. The Pathology of Mass ProductionXI. EpilogueNotesBibliographyIndex

Most definitely a book worth reading and an important contribution to media history. . . . Anderson blazes trails for continued investigation into the many historical questions surrounding the integration of film and television, questions highly relevant to the American mediascape of the 1990s. (Historical Journal of Film, Radio, and Television)

Christopher Anderson is Associate Professor of Communication & Culture at Indiana University–Bloomington.

• AcknowledgmentsI. Introduction: Hollywood in the HomeII. Thwarted Ambitions in the Studio EraIII. Escape from the Studio System: Independent Producers and TelevisionIV. The Sponsor’s Medium: Light’s Diamond Jubilee and the Campaign for the Peaceful AtomV. David O. Selznick and the Making of Light’s Diamond JubileeVI. DisneylandVII. Origins of Warner Bros. TelevisionVIII. Negotiating the Television Text: Warner Bros. PresentsIX. Reviving the Studio System at Warner Bros. TelevisionX. The Pathology of Mass ProductionXI. EpilogueNotesBibliographyIndex

Most definitely a book worth reading and an important contribution to media history. . . . Anderson blazes trails for continued investigation into the many historical questions surrounding the integration of film and television, questions highly relevant to the American mediascape of the 1990s. (Historical Journal of Film, Radio, and Television)

Christopher Anderson is Associate Professor of Communication & Culture at Indiana University–Bloomington.

• AcknowledgmentsI. Introduction: Hollywood in the HomeII. Thwarted Ambitions in the Studio EraIII. Escape from the Studio System: Independent Producers and TelevisionIV. The Sponsor’s Medium: Light’s Diamond Jubilee and the Campaign for the Peaceful AtomV. David O. Selznick and the Making of Light’s Diamond JubileeVI. DisneylandVII. Origins of Warner Bros. TelevisionVIII. Negotiating the Television Text: Warner Bros. PresentsIX. Reviving the Studio System at Warner Bros. TelevisionX. The Pathology of Mass ProductionXI. EpilogueNotesBibliographyIndex

Most definitely a book worth reading and an important contribution to media history. . . . Anderson blazes trails for continued investigation into the many historical questions surrounding the integration of film and television, questions highly relevant to the American mediascape of the 1990s. (Historical Journal of Film, Radio, and Television)