Hollywood in the Age of Television

• Part 1: Responding to Network Television Introduction 1. From ‘Frontal Lobes’ to the ‘Bob-and-Bob’ Show: NBC Management and Programming Strategies, 1949-65 2. Building the World’s Largest Advertising Medium: CBS and Television, 1940-1960 3. The Weakest Chain and the Strongest Link: The American Broadcasting Company and the Motion Picture Industry, 1952-1960 4. Network Oligopoly Power: An Economic Analysis 5. Hollywood's Attempt at Appropriating Television: The Case of Paramount Pictures 6. New Producers for Old: United Artists and the Shift to Independent Production 7. Glorious Technicolour, Breathtaking Cinemascope and Stereophonic Sound 8. Red, Blue and Lots of Green: The Impact of Colour Television on Feature Film Production 9. Feature Films on Prime Time Television Part 2: Responding to New Television Technologies Introduction 10. Pay Television: Breaking the Broadcast Bottleneck 11. Home Video: The Second Run "Theatre" of the 1990's 12. The Made-for-TV Movie: Industrial Practice, Cultural Form, Popular Reception 13. Building a Movie Theatre Giant: The Rise of the Cineplex Odeon 14. Coca Cola Satellites?: Hollywood and the Deregulation of European Television

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