Dina Berger is Assistant Professor of History at Loyola University Chicago. She is the author of The Development and Promotion of Mexico’s Tourism Industry: Pyramids by Day, Martinis by Night.Andrew Grant Wood is Associate Professor of History at University of Tulsa. He is the author of Revolution in the Street: Women, Workers, and Urban Protest in Veracruz, 1870–1927, and the editor of The Borderlands: An Encyclopedia of Culture and Politics on the U.S.–Mexico Divide.

• Acknowledgments ixIntroduction: Tourism Studies and the Tourism Dilemma / Dina Berger and Andrew Grant Wood 1The U.S.-Mexican War and the Beginnings of American Tourism in Mexico / Andrea Boardman 21TeotihuacÁn: Showcase for the Centennial / Christina Bueno 54On the Selling of Rey Momo: Early Tourism and the Marketing of Carnival in Veracruz / Andrew Grant Wood 77Goodwill Ambassadors on Holiday: Tourism, Diplomacy, and Mexico-United States Relations / Dina Berger 107Behind the Noir Border: Tourism, the Vice Racket, and Power Relations in Baja California's Border Zone, 1938–65 / Eric M. Schantz 130Fun in Acapulco? The Politics of Development on the Mexican Riviera / Andrew Sackett 161Colonial Outpost to Artists' Mecca: Conflict and Collaboration in the Development of San Miguel de Allende's Tourism Industry / Lisa Pinley Covert 183JosÉ Cuervo and the Gentrified Worm: Food, Drink, and the Touristic Consumption of Mexico / Jeffrey M. Pilcher 221CancÚn and the Campo: Indigenous Migration and Tourism Development in the YucatÁn Peninsula / M. Bianet Castellanos 241Marketing Mexico's Great Masters: Folk Art Tourism and the Neoliberal Politics of Exhibition / Mary K. Coffey 265Golfing in the Desert: Los Cabos and Post-PRI Tourism in Mexico / Alex M. Saragoza 295The Beach and Beyond: Observations from a Travel Writer on Dreams, Decadence, and Defense / Barbara Kastelein 320Conclusion: Should We Stay or Should We Go? Reflections on Tourism Past and Present / Andrew Grant Wood and Dina Berger 371Contributors 385Index 387

“Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward, The Americas “The appeal of this book goes much deeper than its titular concern with tourism. Scholars should be interested in this book for its nuanced dealings with political economic aspects of Mexico precisely because it does not treat any of the myriad of social actors, Mexican or Other, as ‘the bad guy’ in an overblown tortilla Western. Instead, the authors carefully and thoughtfully extricate the complex relations in each locale around Mexico. . .” - Thomas F. Carter, Bulletin of Latin American Research “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis, Ethnohistory “[A] diverse collection of specific tourism histories that tell as muchabout international politics between the United States and Mexico as about tourism in Mexico. . . . By considering tourism development as representative of power relations - between states, between tourists and hosts, and among politicians and businesspersons - the authors here deepen our knowledge of the history of tourism in Mexico.” - Walter E. Little, Hispanic American Historical Review “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci, Journal of Latin American Geography “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique BrÉgent-Heald, H-Travel “An innovative, engaging, and at times irreverent interdisciplinary examination of virtually every aspect of tourism in Mexico. This collection sheds new light on the history of tourism, as well as its role in spurring economic development, creating a national image, and even spreading political corruption. As such, it will be welcomed by serious scholars of modern Mexico and serious travelers to Mexico alike.”-Ben Fallaw, author of CÁrdenas Compromised: The Failure of Reform in Postrevolutionary YucatÁn “This is an extraordinarily important treatment of Mexico’s cultural history.”-John Mason Hart, author of Empire and Revolution: The Americans in Mexico since the Civil War “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci (Journal of Latin American Geography) “Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward (The Americas) “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis (Ethnohistory) “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique Brégent-Heald (H-Travel, H-Net Reviews)

Dina Berger is Assistant Professor of History at Loyola University Chicago. She is the author of The Development and Promotion of Mexico’s Tourism Industry: Pyramids by Day, Martinis by Night.Andrew Grant Wood is Associate Professor of History at University of Tulsa. He is the author of Revolution in the Street: Women, Workers, and Urban Protest in Veracruz, 1870–1927, and the editor of The Borderlands: An Encyclopedia of Culture and Politics on the U.S.–Mexico Divide.

• Acknowledgments ixIntroduction: Tourism Studies and the Tourism Dilemma / Dina Berger and Andrew Grant Wood 1The U.S.-Mexican War and the Beginnings of American Tourism in Mexico / Andrea Boardman 21TeotihuacÁn: Showcase for the Centennial / Christina Bueno 54On the Selling of Rey Momo: Early Tourism and the Marketing of Carnival in Veracruz / Andrew Grant Wood 77Goodwill Ambassadors on Holiday: Tourism, Diplomacy, and Mexico-United States Relations / Dina Berger 107Behind the Noir Border: Tourism, the Vice Racket, and Power Relations in Baja California's Border Zone, 1938–65 / Eric M. Schantz 130Fun in Acapulco? The Politics of Development on the Mexican Riviera / Andrew Sackett 161Colonial Outpost to Artists' Mecca: Conflict and Collaboration in the Development of San Miguel de Allende's Tourism Industry / Lisa Pinley Covert 183JosÉ Cuervo and the Gentrified Worm: Food, Drink, and the Touristic Consumption of Mexico / Jeffrey M. Pilcher 221CancÚn and the Campo: Indigenous Migration and Tourism Development in the YucatÁn Peninsula / M. Bianet Castellanos 241Marketing Mexico's Great Masters: Folk Art Tourism and the Neoliberal Politics of Exhibition / Mary K. Coffey 265Golfing in the Desert: Los Cabos and Post-PRI Tourism in Mexico / Alex M. Saragoza 295The Beach and Beyond: Observations from a Travel Writer on Dreams, Decadence, and Defense / Barbara Kastelein 320Conclusion: Should We Stay or Should We Go? Reflections on Tourism Past and Present / Andrew Grant Wood and Dina Berger 371Contributors 385Index 387

“Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward, The Americas “The appeal of this book goes much deeper than its titular concern with tourism. Scholars should be interested in this book for its nuanced dealings with political economic aspects of Mexico precisely because it does not treat any of the myriad of social actors, Mexican or Other, as ‘the bad guy’ in an overblown tortilla Western. Instead, the authors carefully and thoughtfully extricate the complex relations in each locale around Mexico. . .” - Thomas F. Carter, Bulletin of Latin American Research “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis, Ethnohistory “[A] diverse collection of specific tourism histories that tell as muchabout international politics between the United States and Mexico as about tourism in Mexico. . . . By considering tourism development as representative of power relations - between states, between tourists and hosts, and among politicians and businesspersons - the authors here deepen our knowledge of the history of tourism in Mexico.” - Walter E. Little, Hispanic American Historical Review “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci, Journal of Latin American Geography “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique BrÉgent-Heald, H-Travel “An innovative, engaging, and at times irreverent interdisciplinary examination of virtually every aspect of tourism in Mexico. This collection sheds new light on the history of tourism, as well as its role in spurring economic development, creating a national image, and even spreading political corruption. As such, it will be welcomed by serious scholars of modern Mexico and serious travelers to Mexico alike.”-Ben Fallaw, author of CÁrdenas Compromised: The Failure of Reform in Postrevolutionary YucatÁn “This is an extraordinarily important treatment of Mexico’s cultural history.”-John Mason Hart, author of Empire and Revolution: The Americans in Mexico since the Civil War “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci (Journal of Latin American Geography) “Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward (The Americas) “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis (Ethnohistory) “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique Brégent-Heald (H-Travel, H-Net Reviews)

Dina Berger is Assistant Professor of History at Loyola University Chicago. She is the author of The Development and Promotion of Mexico’s Tourism Industry: Pyramids by Day, Martinis by Night.Andrew Grant Wood is Associate Professor of History at University of Tulsa. He is the author of Revolution in the Street: Women, Workers, and Urban Protest in Veracruz, 1870–1927, and the editor of The Borderlands: An Encyclopedia of Culture and Politics on the U.S.–Mexico Divide.

• Acknowledgments ixIntroduction: Tourism Studies and the Tourism Dilemma / Dina Berger and Andrew Grant Wood 1The U.S.-Mexican War and the Beginnings of American Tourism in Mexico / Andrea Boardman 21TeotihuacÁn: Showcase for the Centennial / Christina Bueno 54On the Selling of Rey Momo: Early Tourism and the Marketing of Carnival in Veracruz / Andrew Grant Wood 77Goodwill Ambassadors on Holiday: Tourism, Diplomacy, and Mexico-United States Relations / Dina Berger 107Behind the Noir Border: Tourism, the Vice Racket, and Power Relations in Baja California's Border Zone, 1938–65 / Eric M. Schantz 130Fun in Acapulco? The Politics of Development on the Mexican Riviera / Andrew Sackett 161Colonial Outpost to Artists' Mecca: Conflict and Collaboration in the Development of San Miguel de Allende's Tourism Industry / Lisa Pinley Covert 183JosÉ Cuervo and the Gentrified Worm: Food, Drink, and the Touristic Consumption of Mexico / Jeffrey M. Pilcher 221CancÚn and the Campo: Indigenous Migration and Tourism Development in the YucatÁn Peninsula / M. Bianet Castellanos 241Marketing Mexico's Great Masters: Folk Art Tourism and the Neoliberal Politics of Exhibition / Mary K. Coffey 265Golfing in the Desert: Los Cabos and Post-PRI Tourism in Mexico / Alex M. Saragoza 295The Beach and Beyond: Observations from a Travel Writer on Dreams, Decadence, and Defense / Barbara Kastelein 320Conclusion: Should We Stay or Should We Go? Reflections on Tourism Past and Present / Andrew Grant Wood and Dina Berger 371Contributors 385Index 387

“Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward, The Americas “The appeal of this book goes much deeper than its titular concern with tourism. Scholars should be interested in this book for its nuanced dealings with political economic aspects of Mexico precisely because it does not treat any of the myriad of social actors, Mexican or Other, as ‘the bad guy’ in an overblown tortilla Western. Instead, the authors carefully and thoughtfully extricate the complex relations in each locale around Mexico. . .” - Thomas F. Carter, Bulletin of Latin American Research “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis, Ethnohistory “[A] diverse collection of specific tourism histories that tell as muchabout international politics between the United States and Mexico as about tourism in Mexico. . . . By considering tourism development as representative of power relations - between states, between tourists and hosts, and among politicians and businesspersons - the authors here deepen our knowledge of the history of tourism in Mexico.” - Walter E. Little, Hispanic American Historical Review “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci, Journal of Latin American Geography “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique BrÉgent-Heald, H-Travel “An innovative, engaging, and at times irreverent interdisciplinary examination of virtually every aspect of tourism in Mexico. This collection sheds new light on the history of tourism, as well as its role in spurring economic development, creating a national image, and even spreading political corruption. As such, it will be welcomed by serious scholars of modern Mexico and serious travelers to Mexico alike.”-Ben Fallaw, author of CÁrdenas Compromised: The Failure of Reform in Postrevolutionary YucatÁn “This is an extraordinarily important treatment of Mexico’s cultural history.”-John Mason Hart, author of Empire and Revolution: The Americans in Mexico since the Civil War “Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!” - Joseph L. Scarpaci (Journal of Latin American Geography) “Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.” - Evan Ward (The Americas) “Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.” - Michael Ennis (Ethnohistory) “Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” - Dominique Brégent-Heald (H-Travel, H-Net Reviews)