Historicising Transmedia Storytelling

Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK and Director of its Media Convergence Research Centre. He is the author of Industrial Approaches to Media (2016), and the co-author of Transmedia Archaeology (2014).

• Introduction: Why Historicise?Part I: Defining Transmedia History1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media RegulationPart II: Exploring Transmedia History3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship 5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry PartnershipsConclusion: Cross the Shifting Sands

"This book is an important contribution to the study of transmedia storytelling. With the aim to historicise transmedia storytelling, it offers an original point of view on the topic. In these pages transmedia practices become key to re-reading in an innovative way the history of twentieth century popular culture." --Paolo Bertetti, University Of Siena, Italy