Del i serien Routledge Research in Cultural and Media Studies

Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

Inbunden, Engelska, 2016

AvMatthew Freeman

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Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Produktinformation

Utgivningsdatum2016-12-07
Mått152 x 229 x 17 mm
Vikt453 g
FormatInbunden
SpråkEngelska
SerieRoutledge Research in Cultural and Media Studies
Antal sidor220
FörlagTaylor & Francis Ltd
ISBN9781138217690

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Litteraturvetenskap inom Skönlitteratur

Introduction: Why Historicise?Part I: Defining Transmedia History1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media RegulationPart II: Exploring Transmedia History3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship 5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry PartnershipsConclusion: Cross the Shifting Sands