DONALD G. GODFREY is a Professor at the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. His publications encompass numerous journal articles and four books including, Reruns on File: A Guide to Electronic Media Archives (1992) and Television in America: Local Station History from Across the Nation with Michael D. Murray (1997).FREDERIC A. LEIGH is the Associate Director of the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. He is a former public radio manager. Included in his publications is the chapter Cultural and Educational Programming in TV Genres: A Handbook and Reference Guide, edited by Brian G. Rose (Greenwood Press, 1985).