Hide in Plain Sight

Completely self-taught, Jens Lennartsso n’s interest in photography grew from following around his journalist grandfather and spending long afternoons mixing developing fluid in his famil y’s basement.



Jens is a lifestyle photographer in the purest sense, focusing on regular people and how they lead their lives. Through his photography, website, books and non-profit initiatives like EYE AM and The Ethnicity Project, he aims to inspire, share knowledge and make new connections.



Though h e’s based in Malmö, Jens? passion for photography, travel and amazing food takes him to every corner of the globe. H e’s known for his Zen approach to practicing his craft, using minimal equipment, natural light and living in the moment. The results speak for themselves.