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Each of us pitches ideas every day. Yet we consistently under-estimate how critical it is to recognise the role of the decision maker. By unearthing the true motivation or desire of the decision maker, the author shows how to craft a story or message around it, creating a predictable and repeatable end result.
- Format: Inbunden
- ISBN: 9781138579316
- Språk: Engelska
- Antal sidor: 248
- Utgivningsdatum: 2012-04-25
- Förlag: Routledge