• 1. Introduction; 2. A Brief History; 3. Politics of Heritage Tourism; 4. Empowerment and Challenges; 5. Co-production; 6. Future of Heritage Tourism.

'The British Grand Tourists in Italy and Greece went in search of the classical roots of their own heritage. Modern mass tourists visiting UNESCO sites world wide honor the heritage of cultural others. Does this suggest an eruption of inclusive democratic values with tourists deployed globally, embracing all of human heritage, not just their own? Or is it the most recent chapter of the Western hegemonic drive, operating more effectively now under a positive sign - 'we've come to appreciate your heritage.' Yujie Zhu's powerful small book provides answers.' Dean MacCannell, Emeritus Professor, Environmental Design & Landscape Architecture, University California, Davis

• 1. Introduction; 2. A Brief History; 3. Politics of Heritage Tourism; 4. Empowerment and Challenges; 5. Co-production; 6. Future of Heritage Tourism.

'The British Grand Tourists in Italy and Greece went in search of the classical roots of their own heritage. Modern mass tourists visiting UNESCO sites world wide honor the heritage of cultural others. Does this suggest an eruption of inclusive democratic values with tourists deployed globally, embracing all of human heritage, not just their own? Or is it the most recent chapter of the Western hegemonic drive, operating more effectively now under a positive sign - 'we've come to appreciate your heritage.' Yujie Zhu's powerful small book provides answers.' Dean MacCannell, Emeritus Professor, Environmental Design & Landscape Architecture, University California, Davis

• 1. Introduction; 2. A Brief History; 3. Politics of Heritage Tourism; 4. Empowerment and Challenges; 5. Co-production; 6. Future of Heritage Tourism.

'The British Grand Tourists in Italy and Greece went in search of the classical roots of their own heritage. Modern mass tourists visiting UNESCO sites world wide honor the heritage of cultural others. Does this suggest an eruption of inclusive democratic values with tourists deployed globally, embracing all of human heritage, not just their own? Or is it the most recent chapter of the Western hegemonic drive, operating more effectively now under a positive sign - 'we've come to appreciate your heritage.' Yujie Zhu's powerful small book provides answers.' Dean MacCannell, Emeritus Professor, Environmental Design & Landscape Architecture, University California, Davis