Maximilian Josef Riedel has been working for the company since 1997. At age 25, he became CEO of Riedel Crystal of America, and proved his talent for management, building up North America to become the largest export market for RIEDEL. In addition to his function as CEO, Maximilian has made an excellent name for himself across the globe as a designer of decanters and glasses. In 2001 he kicked off the RIEDEL focus for the on-premise by creating "O" series, consisting of stemless varietal specific wine glasses. He designed the first free-formed RIEDEL handmade decanter Cornetto, which was the birth of a wide collection of free-formed decanter designs. He has since been awarded design awards for his decanters. As a socially-engaged person who strives to connect people, he initiated many valuable partnerships, including high-end German manufacturer Miele, and various charity organisations supporting cancer and HIV/AIDS. His support of the wine industry covers all regions and countries, continuing the strong relationships with world-leading wineries that his father Georg Riedel began.