Mark Forshaw is Deputy Director of the Centre for Health Psychology at Staffordshire University and recipient of the 2011 BPS Division of Health Psychology Award for Outstanding Contribution to the Advancement of Health Psychology. He has researched and published widely in health psychology, on subjects as diverse as menopause, complementary therapies, and hand-arm vibration syndrome. David Sheffield is the Associate Head of the Centre for Psychological Research at the University of Derby. Sheffield's research expertise extends to stress and cardiovascular responses, and he has written interventions to improve wellbeing, pain perception and management, and mathematics anxiety.

• About the Editors vii List of Contributors ixPreface xvAcknowledgements xix1 Applying Health Psychology to Dentistry: 'People, Not Teeth' 1Sarah Baker2 Promoting the Application of Health Psychology in Primary Health Care 17Amy Baraniak3 Health Psychology in the NHS: The Long andWinding Road . . . 28Julian Bath4 A Journey into Health Psychology and Beyond 40Sheila Bonas5 Health Psychology in Cyberspace 50Neil Coulson6 Working in Academia: A Different Kind of Practice, but Practice Nonetheless 58Lorna Dodd7 Shared Decision Making 69Darren Flynn8 Writing, Training, Teaching, Researching, Consulting, Quality Assurance and the Kitchen Sink 84Mark Forshaw9 What Are the Roles of a Health Psychologist in Clinical Practice? Defining Knowledge, Skills and Competencies 93Claire Hallas10 Health Psychology: The Missing Ingredient from Health and Safety? 105Jenny Lunt11 Keeping Up Appearances in Health Psychology 116Timothy P. Moss12 Social and Political Health Psychology in Action 128Michael Murray13 Tailoring Behavioural Support and Tailoring Health Psychology Careers 138Felix Naughton14 Working with Chronic Pain 150Sue Peacock15 Combining Practice and Academia as a Health Psychologist 161Karen Rodham16 Health Psychologists in Action – Working for the Pharmaceutical Industry 172Katja R¨udell17 The Rapid Growth of Health Psychology in Medical Schools and Clinical Practice 183Harbinder Sandhu and Shilpa Patel18 The Lived Experience of a Qualitative Health Psychologist 195Rachel L. Shaw19 Health Psychology in Sickle Cell and Other Long-Term Haematological Conditions 207Veronica Joan Thomas20 Afterword 221Mark Forshaw and David SheffieldIndex 225

“Overall, these stories are pleasingly positive and the contributors’ pride in their practice is as likely to be as much an encouragement to prospective practitioners as is the appeal of the diversity of health psychology itself.”  (QMIP Bulletin, 1 October 2012)

Mark Forshaw is Deputy Director of the Centre for Health Psychology at Staffordshire University and recipient of the 2011 BPS Division of Health Psychology Award for Outstanding Contribution to the Advancement of Health Psychology. He has researched and published widely in health psychology, on subjects as diverse as menopause, complementary therapies, and hand-arm vibration syndrome. David Sheffield is the Associate Head of the Centre for Psychological Research at the University of Derby. Sheffield's research expertise extends to stress and cardiovascular responses, and he has written interventions to improve wellbeing, pain perception and management, and mathematics anxiety.

• About the Editors vii List of Contributors ixPreface xvAcknowledgements xix1 Applying Health Psychology to Dentistry: 'People, Not Teeth' 1Sarah Baker2 Promoting the Application of Health Psychology in Primary Health Care 17Amy Baraniak3 Health Psychology in the NHS: The Long andWinding Road . . . 28Julian Bath4 A Journey into Health Psychology and Beyond 40Sheila Bonas5 Health Psychology in Cyberspace 50Neil Coulson6 Working in Academia: A Different Kind of Practice, but Practice Nonetheless 58Lorna Dodd7 Shared Decision Making 69Darren Flynn8 Writing, Training, Teaching, Researching, Consulting, Quality Assurance and the Kitchen Sink 84Mark Forshaw9 What Are the Roles of a Health Psychologist in Clinical Practice? Defining Knowledge, Skills and Competencies 93Claire Hallas10 Health Psychology: The Missing Ingredient from Health and Safety? 105Jenny Lunt11 Keeping Up Appearances in Health Psychology 116Timothy P. Moss12 Social and Political Health Psychology in Action 128Michael Murray13 Tailoring Behavioural Support and Tailoring Health Psychology Careers 138Felix Naughton14 Working with Chronic Pain 150Sue Peacock15 Combining Practice and Academia as a Health Psychologist 161Karen Rodham16 Health Psychologists in Action – Working for the Pharmaceutical Industry 172Katja R¨udell17 The Rapid Growth of Health Psychology in Medical Schools and Clinical Practice 183Harbinder Sandhu and Shilpa Patel18 The Lived Experience of a Qualitative Health Psychologist 195Rachel L. Shaw19 Health Psychology in Sickle Cell and Other Long-Term Haematological Conditions 207Veronica Joan Thomas20 Afterword 221Mark Forshaw and David SheffieldIndex 225

“Overall, these stories are pleasingly positive and the contributors’ pride in their practice is as likely to be as much an encouragement to prospective practitioners as is the appeal of the diversity of health psychology itself.”  (QMIP Bulletin, 1 October 2012)

Mark Forshaw is Deputy Director of the Centre for Health Psychology at Staffordshire University and recipient of the 2011 BPS Division of Health Psychology Award for Outstanding Contribution to the Advancement of Health Psychology. He has researched and published widely in health psychology, on subjects as diverse as menopause, complementary therapies, and hand-arm vibration syndrome. David Sheffield is the Associate Head of the Centre for Psychological Research at the University of Derby. Sheffield's research expertise extends to stress and cardiovascular responses, and he has written interventions to improve wellbeing, pain perception and management, and mathematics anxiety.

• About the Editors vii List of Contributors ixPreface xvAcknowledgements xix1 Applying Health Psychology to Dentistry: 'People, Not Teeth' 1Sarah Baker2 Promoting the Application of Health Psychology in Primary Health Care 17Amy Baraniak3 Health Psychology in the NHS: The Long andWinding Road . . . 28Julian Bath4 A Journey into Health Psychology and Beyond 40Sheila Bonas5 Health Psychology in Cyberspace 50Neil Coulson6 Working in Academia: A Different Kind of Practice, but Practice Nonetheless 58Lorna Dodd7 Shared Decision Making 69Darren Flynn8 Writing, Training, Teaching, Researching, Consulting, Quality Assurance and the Kitchen Sink 84Mark Forshaw9 What Are the Roles of a Health Psychologist in Clinical Practice? Defining Knowledge, Skills and Competencies 93Claire Hallas10 Health Psychology: The Missing Ingredient from Health and Safety? 105Jenny Lunt11 Keeping Up Appearances in Health Psychology 116Timothy P. Moss12 Social and Political Health Psychology in Action 128Michael Murray13 Tailoring Behavioural Support and Tailoring Health Psychology Careers 138Felix Naughton14 Working with Chronic Pain 150Sue Peacock15 Combining Practice and Academia as a Health Psychologist 161Karen Rodham16 Health Psychologists in Action – Working for the Pharmaceutical Industry 172Katja R¨udell17 The Rapid Growth of Health Psychology in Medical Schools and Clinical Practice 183Harbinder Sandhu and Shilpa Patel18 The Lived Experience of a Qualitative Health Psychologist 195Rachel L. Shaw19 Health Psychology in Sickle Cell and Other Long-Term Haematological Conditions 207Veronica Joan Thomas20 Afterword 221Mark Forshaw and David SheffieldIndex 225

“Overall, these stories are pleasingly positive and the contributors’ pride in their practice is as likely to be as much an encouragement to prospective practitioners as is the appeal of the diversity of health psychology itself.”  (QMIP Bulletin, 1 October 2012)