Health Communication

Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

• Detailed table of contents Acknowledgements Part 1: Theoretical Perspectives Chapter 1: Introduction to Health Communication: Theoretical and Critical Perspectives Chapter 2: Communication Theory Chapter 3: Educational Theory Part 2: Key Topics Chapter 4: Psychological Theory Chapter 5: Methods and Media Chapter 6: Social Marketing Chapter 7: Health Literacy Part 3: Issues and Challenges Chapter 8: Challenges in Health Communication and Behaviour Change Chapter 9: The Politics of Health Communication and Behaviour Change Chapter 10: Looking to the Future References Index

"This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, Health Communication offers much to students as well as those working in health today."—Dr Ranjit Khutan, University of Wolverhampton"This is an original and good quality contribution to the literature. The authors are setting an important and new critical agenda, drawing together contributions from a variety of disciplines. The clear focus on the social construction of health and health related decision making encourages critical analysis of many of the 'taken for granted' assumptions about how to communicate successfully with people about health."—Dr Paul Reid, University of Central Lancashire