LORRAINE D. JACKSON is Assistant Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. She was a contributor to African-American Orators: A Biocritical Sourcebook (Greenwood, 1996).BERNARD K. DUFFY is Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. Of his four previous books, the two most recent are The Politics of Rhetoric: Richard M. Weaver and the Conservative Tradition (Greenwood, 1993) and Douglas MacArthur: Warrior as Wordsmith (Greenwood, 1997). He is also the co-editor with Halford Ryan of the Great American Orators series for Greenwood Press.

• Preface The History and Development of the Field of Health Communication by Gary Kreps, Jim Query, and Ellen Bonaguro Communication Research in Medical Education by Gregory Makoul The Patient/Health Professional Relationship by Teresa L. Thompson The Many Cultures of Health Care: Difference, Dominance, and Distance in Physician-Patient Communication by Rebecca J. Cline and Nelya J. McKenzie Promoting Adherence to Courses of Treatment: Mutual Collaboration in the Physician-Patient Relationship by M. Robin DiMatteo and Heidi Lepper Communication in Medical Ethics by Lorraine D. Jackson and Bernard K. Duffy Organizatonal Communication and Healthcare Administration by Robert D. O'Connor, Shriti Hallberg, and Richard Myles Health Communication and Health Policy by Mary Jo Deering Health Education Campaigns by Maria Knight Lapinski and Kim White Health Images on Television by Nancy Signorielli Index

LORRAINE D. JACKSON is Assistant Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. She was a contributor to African-American Orators: A Biocritical Sourcebook (Greenwood, 1996).BERNARD K. DUFFY is Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. Of his four previous books, the two most recent are The Politics of Rhetoric: Richard M. Weaver and the Conservative Tradition (Greenwood, 1993) and Douglas MacArthur: Warrior as Wordsmith (Greenwood, 1997). He is also the co-editor with Halford Ryan of the Great American Orators series for Greenwood Press.

• Preface The History and Development of the Field of Health Communication by Gary Kreps, Jim Query, and Ellen Bonaguro Communication Research in Medical Education by Gregory Makoul The Patient/Health Professional Relationship by Teresa L. Thompson The Many Cultures of Health Care: Difference, Dominance, and Distance in Physician-Patient Communication by Rebecca J. Cline and Nelya J. McKenzie Promoting Adherence to Courses of Treatment: Mutual Collaboration in the Physician-Patient Relationship by M. Robin DiMatteo and Heidi Lepper Communication in Medical Ethics by Lorraine D. Jackson and Bernard K. Duffy Organizatonal Communication and Healthcare Administration by Robert D. O'Connor, Shriti Hallberg, and Richard Myles Health Communication and Health Policy by Mary Jo Deering Health Education Campaigns by Maria Knight Lapinski and Kim White Health Images on Television by Nancy Signorielli Index

LORRAINE D. JACKSON is Assistant Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. She was a contributor to African-American Orators: A Biocritical Sourcebook (Greenwood, 1996).BERNARD K. DUFFY is Professor of Speech Communication at California Polytechnic State University in San Luis Obispo. Of his four previous books, the two most recent are The Politics of Rhetoric: Richard M. Weaver and the Conservative Tradition (Greenwood, 1993) and Douglas MacArthur: Warrior as Wordsmith (Greenwood, 1997). He is also the co-editor with Halford Ryan of the Great American Orators series for Greenwood Press.

• Preface The History and Development of the Field of Health Communication by Gary Kreps, Jim Query, and Ellen Bonaguro Communication Research in Medical Education by Gregory Makoul The Patient/Health Professional Relationship by Teresa L. Thompson The Many Cultures of Health Care: Difference, Dominance, and Distance in Physician-Patient Communication by Rebecca J. Cline and Nelya J. McKenzie Promoting Adherence to Courses of Treatment: Mutual Collaboration in the Physician-Patient Relationship by M. Robin DiMatteo and Heidi Lepper Communication in Medical Ethics by Lorraine D. Jackson and Bernard K. Duffy Organizatonal Communication and Healthcare Administration by Robert D. O'Connor, Shriti Hallberg, and Richard Myles Health Communication and Health Policy by Mary Jo Deering Health Education Campaigns by Maria Knight Lapinski and Kim White Health Images on Television by Nancy Signorielli Index