ADRIAN FURNHAM is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and was recognized as the most productive psychologist in the world from 1980 to 1989. Furnham is the author of over 600 journal articles and more than 52 books, including successful, popular management books. He acts as a consultant to a number of bodies including HM Government, British Airways, HBOS and SAP and also a number of multinational corporations. He consults for national and multinational organisations and is a weekly newspaper

• Introduction A day in the office Advertising archetypes Attitude surveys Base rate blunders Beware salespeople bearing gifts Blindness, pretence and denial Brand discrimination Brand is everything Brand sickness Bullying at work Burnout, out but opulent Career planning Character strengths and competencies Charismatic speakers Competitiveness Concentrating on cock-ups Conference neuroses Delicate delegation Does God approve of venture capitalists Do leaders really matter Electrophrenology Elite performers Everything intelligence E-Worries Failing in Business Flowing with the go Heart sinking staff How advertising works HR for dummies Ideology at work Image vs Quality Interview porkies IT disorders Investigative Salespersons Jocks, loners, druggies and nerds Losing the moral compass Loyalty schemes Magic links Managerial versatility Managing with heart and head Managers as masters Meals at work Office politics Optimal ethics Organisation ASBOs Organisational Philistinism Overcoming mediocrity Post-modern management Professional stress Pro-retirement Psychometric flimflammery Quirky decisions Recognition and recall Recruitment and selection psychiatry Remembering the brand Rules Selection superstitions Self-actualising Selling ethics Selling to children Selling to laggards Service orientation Seven habits of super failures Shopping habits Staff and customer satisfaction Status anxiety Stereotyped truths Surprise me Tall poppies Targeting sales Ten Ps of management Tests' revival The ADHD organisation The affects and effectiveness of advertising The glass menagerie The inevitability of silo The motive trilogy The psychology of naughtiness The Self-esteem industry To go or not to go Understanding the internet shopper What does it mean to be conscientious Writing your own development plan

'Each essay deals with an old issue in a new, provocative and amusing way. It is an ideal book to dip into and learn from.' - Business Executive '...a breath of fresh air, laced with nitrous oxide, that will inform, provoke and entertain in equal measure. Students, too may find it useful as a lively real-world commentary to add colour and texture to their academic studies.' - Neville Osrin, Leadership Matters