Edited by Dora Agapito, Faculty of Economics and Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Portugal, Manuel Alector Ribeiro, Senior Lecturer, School of Hospitality and Tourism Management, University of Surrey, UK and Kyle Maurice Woosnam, Professor of Parks, Recreation and Tourism Management, Warnell School of Forestry and Natural Resources, University of Georgia, US

• Contents:1 Introduction to the Handbook on the Tourist Experience: Design,Marketing and Management 1Dora Agapito, Kyle Maurice Woosnam and Manuel Alector RibeiroPART I TOURISM EXPERIENCE: DESIGN AND MARKETINGMANAGEMENT2 The customer and tourist experience? Conceptual convergence or divergence 15Girish Prayag3 Senses, consumer behaviour and tourism experiences design 29Ly Tran-Ha and Dora Agapito4 Colour as a brand-related stimulus in the scope of destination brandexperience design: an overview 49Manuela Guerreiro and Joana Lessa5 Flow experience and emotions in tourism 61Nélson Manuel da Silva deMatos, Paulo Alexandre de Oliveira Duarte andElisabete Sampaio de Sá6 Unique stories for unique brands: appealing to the hotel guestexperience through digital storytelling 73Ana Cláudia Campos and Sofia Almeida7 Interpretation design and management: creating dark heritageedutainment experiences 85Brianna Wyatt8 Improving the tourist experience at World Heritage Sites: how toexplore motivations using expenditure-based segmentation 102Noémi Marujo, Jaime Serra, Joana Lima and Maria do Rosário Borges9 A practical framework for designing creative tourism experiences 118Shu Hua Chang10 Experimental design and tourist experiences 136Shynar Dyussembayeva, Stephanie Q. Liu and Giampaolo VigliaPART II RESPONSIBLE MANAGERIAL APPROACHES TOTOURISM EXPERIENCES11 The responsible management of ecotourism experiences: exploringecotourism selfies 151Gianna Moscardo12 Perceived visitor impacts of cultural heritage tourism: the role of placeattachment in memorable visitor experiences 166Haywantee Ramkissoon13 Tourist well-being, experience and behaviours: a positive psychologicalperspective 176Sera Vada and Catherine Prentice14 Over-tourism impacts on residents’ emotions and feelings towardstourists: the case of Macau 195Hio Kuan Lai, Patrícia Pinto and Pedro Pintassilgo15 Overtourism and children’s experiences: analysis and perspective 210Hugues Séraphin and Maximiliano Korstanje16 Managing destination experience design for tourists with disabilities:ICT and accessibility 226Chung-Shing Chan and Dora Agapito17 Halal tourism experiences: the challenge of diversity and innovation 246Alfonso Vargas-Sánchez and María Moral-MoralPART III MANAGING AND MARKETING EXPERIENCES:SPECIAL-INTEREST TOURISM18 The role of virtual reality in enhancing tourists’ happiness in the contextof special-interest tourism 264Hyunae Lee and Namho Chung19 Last-chance tourism intentions explained through an amended theory ofplanned behaviour model 278Kyle Maurice Woosnam, Manuel Alector Ribeiro, Tara Joyce Denley andEvan J. Jordan20 Tourism and enogastronomy experiences: a phenomenological study 294Luigina Jessica Montano, Manuel Alector Ribeiro and Kyle Maurice Woosnam21 Wine tourist experiences in rural areas 315Elisabeth Kastenholz, Carlos Peixeira Marques and Maria João Carneiro22 Creative tourism: nurturing creative self-expression and social interactivity 331Nancy Duxbury and Tiago Vinagre de Castro23 Antecedents to religious festival visitors’ loyalty: the role of memorableexperiences, religious faith, emotion and satisfaction 350Manuel Alector Ribeiro, Vidya Patwardhan, Kyle Maurice Woosnam and K.Thirugnanasambantham24 Explaining festival loyalty through motivations, perceived value, andsatisfaction: the moderating role of gender 369Valsaraj Payini, Kyle Maurice Woosnam, Manuel Alector Ribeiro, VasanthKamath, Jyothi Mallya and Joseph BarrIndex

‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues and approaches from children to adults, from world heritage sites to digital storytelling, from emotions to well-being and from conceptual to empirical. An original, informative and fun learning experience for all!’