Handbook on Public Diplomacy

Edited by Sean Aday, Associate Professor of Media and Public Affairs and International Affairs, George Washington University, USA

• Contents1 Introduction to the Handbook on Public Diplomacy 1 Sean Aday PART I OVERVIEW 2 Diplomacy’s public dimension 9 Bruce Gregory 3 ‘What’s past is prologue’ 23 Nicholas J. Cull 4 Strategic narrative and public diplomacy 35 Alister Miskimmon and Ben O’Loughlin 5 Gender matters in public diplomacy and nation branding 48 Nadia Kaneva and Cecilia Cassinger PART II TRADITIONAL MAJORS POWERS 6 Commissioning public diplomacy 61 Emily T. Metzgar 7 British public diplomacy 77 Robin Brown 8 China’s public diplomacy 93 Zhao Alexandre Huang 9 China in the new public diplomacy 107 Cliff Mboya 10 Russian public diplomacy and the public diplomacy of dissent 119 Anna Popkova PART III GLOBAL SOUTH AND ASIA 11 Conceptual and pragmatic perspectives on African digital diplomacy 133 Yarik Turianskyi and Bob Wekesa12 Indian public diplomacy 147Gazala Fareedi13 The Brazilian way 16014 The traditional paradigm of public and cultural diplomacies in Mexico 172César Villanueva Rivas15 Arab public diplomacy in the United States 183William Lafi Youmans16 Preserving reputation abroad 195Mohamad Rosyidin17 Public diplomacy in South Korea 208Hun Shik Kim and Seow Ting Lee18 Public diplomacy for modern Australia 221Caitlin ByrnePART IV TOPICS/ISSUES 19 Beyond borders 237Diana Ingenhoff and Robin Fichtner20 City diplomacy 258Niedja de Andrade e Forte dos Santos21 Catalonia’s foreign affairs 271 Albert Royo i Mariné22 Cultural diplomacy in northeast countries 285Hyesun Shin23 Music/hip hop diplomacy 296Kendra Salois24 Science diplomacy 309Karen R. Lips and Meredith L. Gore25 From Marconi to TikTok 323Shawn Powers26 Sports diplomacy of non-politically sovereign territories 334Ramesh Ganohariti and Sascha DüerkopPART V SPECIAL FOCUS: EMPIRICS AND MEASUREMENT 27 The measurement dilemma in public diplomacy 349Amelia Arsenault 28 Reframing public diplomacy 361Diana Ingenhoff and Jérôme Chariatte29 Digital soft power 378Natalia Grincheva30 Schisms in nation brands 391Sameera DurraniPART VI SPECIAL FOCUS: DIGITAL DIPLOMACY AND DISINFORMATION 31 SNS diplomatic communication model 407Elyse Huang32 Digital agenda-setting 417Efe Sevin33 Unpacking the psychology of adversarial state-sponsored disinformation campaigns and implications for public diplomacy counter-strategies 434Erik C. Nisbet and Olga KamenchukPART VII SPECIAL FOCUS: PD, WAR, AND NATIONAL SECURITY 34 National security and public diplomacy 451James Pamment, Martina Smedberg and Elsa Isaksson35 Losing hearts and minds 464Katherine Brown36 Public diplomacy in the age of War 3.0 477Rhys Crilley37 From Gaza to Crimea 488Ilan Manor38 People-to-people exchange programs 507Philip ArceneauxPART VIII DIPLOMATS’ PERSPECTIVES: BRIDGING THEORY AND PRACTICE 39 Lessons from Zelensky 521Thomas Miller40 Diplomacy comma public 534Mark Taplin

‘The Handbook provides a sharp and timely look at the evolving strategies and challenges in public diplomacy during a time of great geopolitical transformation. With diverse expert contributions, it’s a must-have resource for anyone studying or conducting public diplomacy, offering fresh perspectives that are both insightful and practical.’