Handbook on Heritage, Sustainable Tourism and Digital Media

Inbunden, Engelska, 2022

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Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism. Interdisciplinary contributions from leading scholars analyse how heritage and cultural destinations can benefit from digital media providing a range of relevant services and experiences, which can increase access to information for people participating in and visiting heritage sites. With critical overview chapters introducing and synthesizing connected topics in the Handbook, it further offers insights on how digital media can improve the experiences of visitors, connect both residents and visitors to heritage sites, remove barriers among actors in the field of heritage and tourism, and educate relevant stakeholders. Utilizing critical case studies throughout the text, this Handbook will be an invigorating read for social and cultural geography scholars as well as those focusing more specifically on digital media, heritage and tourism. Practitioners and policy makers working in heritage and tourism will find advice to integrate digital media into their actions.

Produktinformation

Utgivningsdatum2022-02-04
Mått169 x 244 x undefined mm
FormatInbunden
SpråkEngelska
FörlagEdward Elgar Publishing Ltd
ISBN9781788970075

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Contents:Preface xvAcknowledgements xviIntroduction to the Handbook on Heritage, Sustainable Tourism and Digital Media 1Silvia De Ascaniis and Lorenzo CantoniPART I ACCESS1 Access: Digital media can enlarge access to information about heritagedestinations 14Lorenzo Cantoni and Emanuele Mele2 Wikipedia and cultural tourism 25Iolanda Pensa and Marta Pucciarelli3 The role of music in the online communication of destinations asa tourism cultural asset: the analysis of official tourism websites of ETCcountries 36Günel Sadigova, Elena Marchiori and Lorenzo Cantoni4 World History Encyclopedia: global access to cultural heritage 51Jan van der Crabben5 Digital technologies for communicating fashion heritage 60Puspita Ayu Permatasari and Nadzeya Kalbaska6 Online localization of UNESCO World Heritage: the case of theAustrian National Tourist Office 76Emanuele Mele7 Machu Picchu through the eyes of Fernando Astete 87Anna Picco-Schwendener8 Accessibility to heritage knowledge: emerging modern heritage andcultural tourism ‒ roads and infrastructures as cultural corridors 98Mar Loren-Méndez, Jacques Maes, Daniel Pinzón-Ayala and Roberto F.Alonso-JiménezPART II BETTER9 Better: Digital media can make tourism experiences at heritagedestinations better 108Elide Garbani-Nerini, Safak Korkut and Silvia De Ascaniis10 ‘With new eyes’: teaching students to discover their local landscape andcommunicate it with technologies 129Camilla Casonato and Nicoletta Di Blas11 ICT adaptation of cultural UNESCO World Heritage Sites towardsvisitors coming from China: an exploratory European case study 142Lea Hasenzahl12 Studying tourism practices at heritage sites through online publishedcontent: the case of the World Heritage Site Strasbourg, Grande-Île andNeustadt 153Gaël Chareyron and Sébastien Jacquot13 Enhancing the heritage experience through ICTs: the National Galleryof the Marche case study 167Emanuela Conti14 The role of ICTs in tourism communication at religious heritage sites 180Shyju P J and Chandra Shamsher Bahadur SinghPART III CONNECT15 Connect: Digital media can connect residents, visitors and heritage 191Silvia De Ascaniis and Karin Elgin-Nijhuis16 Interpretation of heritage for tourists: an interactional view 210Aleksandra Brezovec17 Visitors’ use and perception of information and communicationtechnologies during visits to religious attractions in Romania 228Walter C. Ihejirika18 Co-creating on-the-road ICT solutions to promote sustainable tourismin World Heritage Sites 242Carolina Islas Sedano, Silvia De Ascaniis, Erkki Sutinen and Lorenzo Cantoni19 The presence of Swiss and Italian World Heritage Sites on Facebook 254Silvia De Ascaniis and Rossella Reale20 Localization of social media content: the case of Brescia Tourism 272Maria Garbelli and Manuel GabrielePART IV DISINTERMEDIATE21 Disintermediate: Digital media can disintermediate relationships intourism at heritage destinations 286Rayviscic Mutinda Ndivo22 Potential of online travel reviews’ argument analysis for themanagement of natural heritage sites: the case of Jiuzhaigou NationalPark, China 294Angela Tritto and Silvia De Ascaniis23 The disintermediation role of social media to manage and monitorvisitor flows in heritage sites 311Engelbert Ruoss and Andela Sormaz24 ICTs and community tourism on the island of Mozambique 329Salomão David and Esperança MuchavePART V EDUCATE25 Educate: Digital media can educate players in the field of tourism atheritage destinations 337Nadzeya Kalbaska and Ilaria Rosani26 The eLearning journey of a MOOC: the case of the ‘TourismManagement at UNESCO World Heritage Sites’ course 347Ilaria Rosani27 Online training for travel agents on tourism destinations and heritagetourism: the case of Switzerland Travel Academy 358Nadzeya Kalbaska and Nicole Regazzoni28 Online education for the humanities: the case of two MOOCs inliterature and architecture 367Stefano Tardini and Giorgia MoraIndex 376

‘In a world connected by digital media it is important to transmit the values of our historic sites and all heritage types to all stakeholders by appropriate means. This volume is a highly valuable collection of contributions, which point out the essential functions of ICTs in relation to sustainable heritage tourism. The Handbook serves students as a point of entry to the topic, but is also useful to other more experienced researchers. It lists extremely timely approaches to the topic and provides carefully edited references, including to relevant current guidelines of authorities and institutions such as UNESCO.’