Data & IT
Pocket
Handbook on Electronic Commerce
Michael Shaw • Robert Blanning • Troy Strader • Andrew Whinston
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The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.
- Format: Pocket/Paperback
- ISBN: 9783540673446
- Språk: Engelska
- Antal sidor: 723
- Utgivningsdatum: 2000-05-16
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG