Data & IT
Handbook on Electronic Commerce
M Shaw • R Blanning • T Strader • Andrew Whinston
Inbunden
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The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply chain management, and product distribution. This handbook examines aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.
- Format: Inbunden
- ISBN: 9783540658221
- Språk: Engelska
- Antal sidor: 700
- Utgivningsdatum: 1999-07-01
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K