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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
Produktinformation
- Utgivningsdatum2019-12-27
- Mått216 x 279 x 34 mm
- Vikt633 g
- FormatInbunden
- SpråkEngelska
- Antal sidor400
- FörlagBusiness Science Reference
- ISBN9781799819479
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