Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Inbunden, Engelska, 2019

Av Célia M.Q. Ramos, Cláudia Ribeiro de Almeida, Paula Odete Fernandes, Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Célia M. Q. Ramos

5 189 kr

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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

Produktinformation

  • Utgivningsdatum2019-12-27
  • Mått216 x 279 x 34 mm
  • Vikt633 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor400
  • FörlagBusiness Science Reference
  • ISBN9781799819479

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