Handbook of Research on Asian Business

Edited by Henry Wai-chung Yeung, Choh-Ming Li Professor, Department of Geography and Resource Management,The Chinese University of Hong Kong, Hong Kong, SAR China

• Contents:1. Unpacking the Business of Asian BusinessHenry Wai-chung YeungPART I: BUSINESS STRATEGY AND ORGANIZATION2. Strategy Research in AsiaAndrew Delios, Wei Wei Xu and Kulwant Singh3. Towards an Institution-based View of Business Strategy in AsiaMike W. Peng4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal ExchangePeter Ping Li5. Transferring Knowledge to Enterprises in ChinaEric W.K. Tsang6. Business Organizations in ChinaDoug Guthrie and Junmin WangPART II: BUSINESS AND MARKETING7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in AsiaPiyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran8. Marketing Practice ‘Crossvergence’ in Post-crisis Asia Tim G. Andrews9. Entry and Marketing Strategies of FDI Firms in China Tung-lung Steven Chang10. China MarketingYing Ho and Kam-hon Lee11. Global Retailers and Asian Manufacturers Gary G. Hamilton and Misha PetrovicPART III: BUSINESS–STATE RELATIONS12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and TaiwanChristopher M. Dent13. Capital’s Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia Nicholas A. Phelps14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms Axèle Giroud15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in SingaporeLai Si Tsui-Auch16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today John A. MathewsPART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES17. Cultural Considerations of Business and Economic Development in East AsiaF. Gerard Adams and Heidi Vernon18. The Dynamics of Southeast Asian Chinese Business Henry Wai-chung Yeung19. Innovation Policies for Asian SMEs: An Innovation System Perspective Cristina Chaminade and Jan Vang20. Explaining Multinational Companies from the Developing Economies of East and Southeast AsiaPaz Estrella Tolentino21. Explaining the Emergence of Thai Multinationals Pavida Pananond22. Corporate China Goes Global Friedrich WuIndex

'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the "Asian miracles," as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures.'