Del 0 - Social Indicators Research Series
Handbook of Quality-of-Life Research
An Ethical Marketing Perspective
Inbunden, Engelska, 2001
3 279 kr
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This handbook seeks to provide students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. It also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioural scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Produktinformation
- Utgivningsdatum2001-11-30
- Mått155 x 235 x 30 mm
- Vikt863 g
- FormatInbunden
- SpråkEngelska
- SerieSocial Indicators Research Series
- Antal sidor458
- Upplaga2001
- FörlagKluwer Academic Publishers
- ISBN9781402001727
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