'This is a much-needed addition to research methods in entrepreneurship. This book champions valuable practices for studying entrepreneurial phenomena in rigorous ways. Five qualitative interview methods (constant comparative technique, metaphor methodologies, critical incident technique, focus groups and repertory grids) are grounded in prior theory and research, and demonstrated in specific research situations in ways that offer scholars insightful and important approaches to exploring entrepreneurship. This is a ''must buy'' for scholars who want to utilize better and more insightful methods for exploring the ideas, context and praxis of entrepreneurship.' --William B. Gartner, Copenhagen Business School, Denmark and California Lutheran University, US