THOMAS TUFTE is a Cultural Sociologist and Professor at the University of Loughborough, a member of Academia Europaea, and Senior Research Associate with the University of Johannesburg. He has worked with research, teaching, curricular development, consultancy, and NGO work in over 30 countries, and is Director of the ERC Advanced Grant project REACT (Reimagining Activism, Communication and Trajectories Participation). VINOD PAVARALA is a Senior Professor and Advisor, School of Digital Media and Communication, at Mahindra University. Before joining Mahindra, he taught for three decades at the Department of Communication, University of Hyderabad. He held the UNESCO Chair on Community Media, the first of its kind globally, for about 14 years, since its establishment in 2011. ELIZA GOVENDER is an Associate Professor in Culture, Communication and Media Studies at the University of KwaZulu-Natal. She is a South African National Research Foundation rated researcher, holds an honorary research associate post with the global research centre, CAPRISA and serves as co-chair of the Health Communication Working Group for the International Association for Media and Communication Research (IAMCR).

• List of Contributors viiiPreface xivReimagining Health Communication in the Global South xviVinod Pavarala, Eliza Govender, and Thomas TuftePart 1 Critical Perspectives on Health Communication in the Global South 11 Critical Approaches to Development and Health Communication: A Perspective from Latin America 3Rafael Obregon and Jesus Arroyave2 Health Communication in Africa: Community Networks in Africa as Resilient Structures for Health Communication and Social Change 16Eliza Govender and Elizabeth Lubinga3 Culture-Centered Organizing for Health as an Anti-colonial Anti-capitalist Framework of Health Communication 32Mohan J. Dutta4 Latin American Indigenous Ecologies of Health: Decolonizing the Western Monoculture of Health 48Milena Del Pilar Cañón and Claudia Magallanes-Blanco5 On the Humble Task of Employing a Decolonial Attitude in Global South–GlobalNorth Collaborations on Sensitive Health Issues 59Olga Yegorova and Maereg Wolde6 Rethinking the Praxis of Health Communication: A “Common-Sense” Approach 76Linje Manyozo, Stavroula Tsirogianni, and Jionghui LiPart 2 Participatory and Community-Centric Approaches to Health Communication 937 Participatory Health Communication in Brazil: Learning bem-viver and Radical Care with Women and Children 95Patricia Cardoso de Jesus1, Ana Lúcia Nunes de Sousa, Lohrene de Lima da Silva Navegantes, Patrícia da Veiga Borges, Érica Gonçalves Soares, and Analice Madeira Teixeira da Silva8 Rewriting the Narrative: How Young People Shape Health Communication to Address Social Change 107Happy Singu Hansen9 Mobilizing Ubuntu Philosophy in Culture-Centered Pandemic Risk Communication 121Nompumelelo Gumede10 Does He Who Pays the Piper Call the Tune? Community Resilience in Donor-Funded, Community-Led HIV Prevention Communication Interventions in South Africa 133Mkhonzeni Gumede, Musara Lubombo, and Lauren Dyll11 Harnessing the Power of Community Radio for Open Conversations on Sexual and Reproductive Health in India: Insights from Gurgaon Ki Awaaz 147Soumya Jha12 Community Media and Health Communication Flows from a Feminist Lens: Mapping Social Norms Surrounding Women’s Health Issues 161Shweta Anand and Archna Kumar13 Disability, Stigma, and “Healthy Publics”: Engaging Communities Through Theater for Development and Mobile Paralympics Screenings 180Mufunanji Magalasi, Jessica Noske-Turner, Jennie Wong, Jessie Akambadi, and Vitumbiko GwambaikePart 3 Responses to Health Communication Challenges 19514 MHealth/Health Influencer Solutionisms in India 197Pradip Ninan Thomas15 Ageism as a Public Health Problem: Participatory Communication and Social Mobilization of Older Adults in El Salvador to Counter It 208Ana Fernández Viso16 Science, Social Media, and Skepticism: Unpacking Vaccine Attitudes in Brazil, Colombia, and Mexico 222Audra Diers-Lawson, Anna Elisabeth Hasselström, Grace Omondi, and Roy Aulie Jacobsen17 Epistemology and Health Communication: Lessons on the Management of Epilepsy from the Traditional Luhya Community of Western Kenya 245Daniel Robert Aswani and John-Bell S. Okoye18 Co-Creating with Young People: Learnings from a Youth Mental Health Project in India 258Usha Raman, Sandhya K. Yatirajula, Sudha Kallakuri, Srilatha Paslawar, Mercian Daniel, and Pallab K. Maulik19 Beyond the Headlines: Analyzing the Role of Misinformation in Shaping Public Health Discourse During COVID-19 Pandemic in Kenya 271Protus Akwabi Murunga20 The Digital Companion: Exploring Kenyan Mothers’ Utilization of AI Chatbots in Alleviating Postpartum Depression 283Merlyne Akwir Nungo, Rahila Abubakar, and Catherine Jemimah Makokha21 Short Video Revolution: Transforming Health Communication in China’s Digital Era 294Xinna LiPart 4 Decolonising Methodologies for Health Communication 31322 African Indigenous Health Communication in the Digital Space: Some Evidence from Botswana 315Gopolang Ditlhokwa23 Decolonizing Health Communication: Experience and Challenges Faced by the LGBTQ+ Community in the Indian Healthcare System 330Biswadeep Bhattacharyya24 Rethinking Indigeneity for Health Communication: Ghanaian Proverbs in Community Radio 349Emmanuel Essel and Eliza Govender25 The Use of the Mother Tongue in Public Health Communication since the COVID-19 Pandemic: The Case of Kreol Morisien and Kreol Rodrige 362Christina Chan-Meetoo26 Exploring the Health Communication Inequalities Experienced by Urban Refugee Women During the COVID-19 Pandemic in Nairobi, Kenya: A Culture-Centered Approach 384Kelly N. Wachira, John-Bell S. Okoye, Winnie Mbatha, and Daniel Robert Aswani27 Transformative Participatory Research Methodologies in Mental Health Research: Insights from South Asia 397Hufsa Sarwar, Kasthuri Divya Gnana Subramani, Krishna Priya Kannan, Manikandan Pari, Onaiza Qureshi, and Paul HeritageIndex 000